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Product Marketing Manager (m/w/d) - Handling and Feeding Europe

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Emerson

15d ago

  • Job
    Full-time
    Mid & Senior Level
  • Amberg

AI generated summary

  • You should have a relevant Bachelor’s degree, strong leadership and communication skills, CRM proficiency, ability to travel, and experience with customers or suppliers. Fluency in English is essential; another language is a plus.
  • You will develop market strategies, gather insights, create messaging, support pricing, enable sales, partner with channels, refine solutions, and oversee marketing communications.

Requirements

  • Bachelor’s degree or equivalent experience in engineering, Business Administration, or a related field.
  • Ability to work in a matrix organization, leverage shared resources, partner with cross-functional teams to address customer-specific needs, and develop tailored solution.
  • Excellent leadership, communication, and relationship-building skills.
  • Proficiency with Salesforce or other CRM.
  • Ability to travel up to 30% of the time.
  • Proficiency in English.
  • Customer or supplier facing experience is a strong plus.
  • Another language is a plus.

Responsibilities

  • Go-to-Market Strategies: Develop and implement market strategies for Handling and Feeding products. Collaborate with Sales for successful product launches and adoption rates;
  • Market Insights and VOC: Conduct market assessments, gather customer feedback, and share insights with Product Management;
  • Positioning and Messaging: Create messages highlighting unique selling points, address customer pain points and reinforce brand identity;
  • Pricing and Supply Chain Insights: Provide regional price points and lead time requirements to meet diverse market requirements;
  • Lead Generation and Enablement: Collaborate with revenue operations, marketing, and training teams to develop lead generation programs, sales enablement strategies, and training for sales teams;
  • Channel and Sales Support: Partner with channel managers and sales teams to develop channel strategies and understand market nuances;
  • Integrated Solutions and Feedback: Evaluate pull-through opportunities, refine solution messaging, and ensure effective communication of value propositions;
  • Marketing Communications: Partner with Marketing Communications to define the target audience and guide messaging. Oversee the creation of sales tools and promotional materials to effectively communicate product value.

FAQs

What is the primary responsibility of the Product Marketing Manager for Handling and Feeding in Europe?

The primary responsibility is to develop and execute go-to-market strategies that maximize revenue for the product line and drive product success.

What qualifications are required for this position?

A Bachelor’s degree or equivalent experience in engineering, Business Administration, or a related field is required.

Is prior experience in a customer-facing role preferred for this position?

Yes, customer or supplier-facing experience is considered a strong plus for applicants.

Will there be opportunities for travel in this role?

Yes, the position requires the ability to travel up to 30% of the time.

What skills are essential for this role?

Excellent leadership, communication, relationship-building skills, and proficiency with Salesforce or other CRM are essential.

Are there opportunities for personal and professional development within the company?

Yes, Emerson offers award-winning employee development programs aimed at helping employees grow their skills.

Is knowledge of other languages beneficial for this position?

Yes, proficiency in another language is considered a plus for candidates.

What is Emerson's commitment to diversity and inclusion?

Emerson is committed to fostering a diverse and inclusive work environment where every employee is valued and respected for their unique experiences and perspectives.

How does Emerson support work-life balance for its employees?

Emerson is dedicated to supporting personal and professional needs through competitive benefits plans, comprehensive medical care, and equitable growth opportunities.

What is the company culture like at Emerson?

The company culture emphasizes collaboration, diversity, innovation, and the importance of making a positive impact in the communities where we operate.

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Emerson

Manufacturing & Electronics
Industry
10,001+
Employees
1890
Founded Year

Mission & Purpose

Emerson is a company that operates in the global technology and engineering industry, specialising in providing solutions for various sectors, including industrial automation, energy, and climate control. Their ultimate goal is to develop and deliver innovative technologies that address complex challenges faced by industries, enhance efficiency, and improve overall performance. Emerson's purpose revolves around creating products and services that optimise processes, improve sustainability, and support the advancement of industries worldwide. Through their expertise in automation and control technologies, they aim to empower their customers with the tools and solutions needed to thrive in an ever-evolving global marketplace.