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Product Specialist

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Toronto

AI generated summary

  • You need 1-3 years in marketing or sales, strong research and presentation skills, project management expertise, a relevant degree, and familiarity with Pendo or Figma. Real estate experience is a plus.
  • You will drive product strategy, measure success metrics, gather user feedback, conduct training, create marketing materials, and maintain resources to support sales and product utilization.

Requirements

  • 1-3 years of experience in marketing, sales or other business-related functions
  • Proven ability to conduct, organize and summarize research & analytics
  • Proven ability to present to internal and external audiences with enthusiasm and confidence
  • Exceptional project management skills; ability to organize & track project tasks and continually engage and prompt partners on next steps
  • Exceptional verbal and written communication skills; ability to engage and communicate with stakeholders and produce complex deliverables under tight deadlines in partnership with an interdisciplinary team
  • Bachelor’s degree in marketing, advertising, business administration or relevant field, or equivalent experience
  • Experience in Pendo, Figma, Azure DevOps or other product or design management software are considered a plus
  • Experience in a (commercial) real estate setting is considered a plus
  • Ability to travel up to 10%

Responsibilities

  • Execute Avison Young’s product go-to-market strategy to achieve traction with target user base. Ensure value proposition of products is met through growth of user base and customer feedback, and report on progress to leadership and management teams.
  • Determine qualitative and quantitative success metrics for each product in our suite
  • Configure mechanisms to measure success metrics and summarize observations
  • Collect and summarize user & client feedback through a variety of channels
  • Formulate recommendations to product, marketing and sales teams
  • Formulate, deploy, and lead a product training and sales enablement program to support our go-to-market strategy. Encourage continued growth of our userbase and their uses cases
  • Keep our userbase informed on new features, functionalities, data and use cases
  • Maintain country-specific product roadmaps for each area of our product suite
  • Compose training materials such as print, visual or video media with Marketing team
  • Demonstrate the value proposition and functionality of our product suite & features
  • Lead product training workshops to teach others how to utilize & demo our products
  • Create and maintain a product marketing resource center to equip our sales and support teams with client materials, sales strategies & tactics, how-to guides, use cases, and more.
  • Create a web-based product marketing resource center with Marketing & IT teams
  • Maintain and grow a repository of marketing deliverables in print, visual or video media to inform clients on the benefits of our products, guide sales teams on how to leverage our products at the point of sale, explain users how to navigate our products and identify which products to use for specific commercial real estate applications

FAQs

What is the primary focus of the Product Specialist role at Avison Young?

The primary focus of the Product Specialist role is to execute the company’s product strategy and achieve traction with the user base, ensuring the value proposition of Avison Young’s software products is communicated effectively.

What qualifications are required for this position?

Candidates should have a Bachelor's degree in marketing, advertising, business administration, or a relevant field, or equivalent experience, along with 1-3 years of experience in marketing, sales, or other business-related functions.

Are there any specific software skills that are considered a plus for the Product Specialist role?

Yes, experience with Pendo, Figma, Azure DevOps, or other product or design management software is considered a plus for this position.

Is experience in the commercial real estate sector necessary for this role?

While not mandatory, experience in a commercial real estate setting is considered a plus for candidates applying for this role.

How does the position involve collaboration with other teams?

The Product Specialist will work closely with product management, marketing, and sales teams to develop training programs, create marketing resources, and support the go-to-market strategy for Avison Young’s software products.

What kind of travel is expected in this role?

Travel may be required up to 10% of the time for this role.

What are some key responsibilities of the Product Specialist?

Key responsibilities include executing the product go-to-market strategy, formulating and deploying product training and sales enablement programs, and creating a product marketing resource center.

How does Avison Young support employee wellness?

Avison Young supports the whole person and their complete wellness—economic, mental, and physical—encouraging employees to bring their whole selves to work.

Is there room for professional growth in this role?

Yes, the company values personal and professional growth, making it an ideal environment for advancement in your career.

What is Avison Young’s commitment to diversity and inclusion?

Avison Young is committed to building and maintaining a diverse workforce and ensures that employment opportunities are equal and not discriminatory based on various protected characteristics.

Insight driven by collective global intelligence that delivers value & competitive advantage in commercial real estate

Real Estate
Industry
1001-5000
Employees

Mission & Purpose

Avison Young creates real economic, social and environmental value as a global real estate advisor, powered by people. At Avison Young, we are a unique engine of collective intelligence who believe in the positive impact commercial real estate can make in people’s lives. Our teams are built to be nimble, embrace curiosity, foster creativity, and promote agile thinking to achieve greater collective success. Our people bring this perspective to every client relationship, every transaction and every interaction with each other. What could we do in collaboration with you?