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Project Employee, Social Media - NBA Canada

  • Job
    Full-time
    Junior Level
  • Marketing
    Media & Journalism
  • Toronto

AI generated summary

  • You need expert NBA knowledge, social media proficiency, strong coordination skills, creativity, judgment, data analysis understanding, photo and video editing skills, and a team-oriented, organized approach.
  • You will manage social media accounts, develop content strategies, maintain calendars, produce reports, protect the brand voice, support activations, and monitor NBA-related social activity.

Requirements

  • Expert knowledge of NBA and basketball.
  • Experienced admin user of all major social media platforms (Facebook, Twitter, Instagram, TikTok), and key understanding of what content works for each platform.
  • Strong coordination skills, able to demonstrate experience managing and handling large scale content plans and schedules.
  • Strong creative approach, including the ability to consistently develop new ideas.
  • Good judgment as you will be representing the voice of the NBA.
  • Grasp of analytics tools and data – understanding the significance of the data, how to respond to it, and achieve important metrics.
  • Proficient in using photo manipulation software – Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Affinity Designer, etc.
  • Understanding of video editing software – e.g. Adobe Premiere Pro, Final Cut.
  • Demonstrated ability to work as a member of a team.
  • Highly organized and detail-oriented.

Responsibilities

  • Publish across the NBA Canada social accounts (Instagram, Threads, Facebook, X, TikTok, YouTube) channels.
  • Collaborate with the Marketing & Fan Engagement team to develop a complete social content strategy tailored to the Canadian market throughout the season and marquee events and campaigns.
  • Complete the daily, weekly, and monthly social media content calendar.
  • Develop social reports on a regular cadence and provide insights based on platform/content trends.
  • Protect the NBA brand and ensure the voice of the accounts is 100% positive, authentic to the NBA and promotes inclusion.
  • Collaborate with team members to support social media activations, platforms and campaigns.
  • Support the rest of the NBA Canada team including sales, partnerships, and finance teams.
  • Closely monitor all social media activity relating to all things NBA (teams, players and staff).

FAQs

What is the job title for this position?

The job title is Project Employee, Social Media - NBA Canada.

Is this position hybrid?

Yes, this position is hybrid, allowing for both onsite and remote work.

What are the main responsibilities of this role?

The main responsibilities include managing NBA Canada’s social channels, creating localized content, engaging fans, preparing social media reports, and collaborating with the Marketing & Fan Engagement team.

Are there specific working hours required for this role?

Yes, the candidate must be available to work evenings and weekends, especially to report on live NBA games.

What social media platforms will I be managing?

You will manage NBA Canada’s social channels including Instagram, Threads, Facebook, X, TikTok, and YouTube.

Is experience with social media required for this position?

Yes, expert knowledge of major social media platforms and experience in managing content is required.

What technical skills are required for this position?

Proficiency in photo manipulation software (e.g., Adobe Photoshop, Illustrator) and video editing software (e.g., Adobe Premiere Pro) is required.

Is a deep understanding of basketball necessary for this role?

Yes, an expert knowledge of the NBA and basketball is required.

Will I need to provide reports related to social media performance?

Yes, you will be responsible for developing social reports regularly and providing insights based on data and trends.

Are there any vaccination requirements for this role?

Yes, individuals working onsite in New York and New Jersey offices must be fully vaccinated against COVID-19, with accommodations available for those who cannot be vaccinated for medical or religious reasons.

#bringyourgame

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.