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Retail Marketing Manager

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

Requirements

  • Strong retail marketing experience with a shopper-centric approach
  • Experience in balancing both brand and commercial performance
  • Experience delivering marketing campaigns in EMEA, preferably CEEMEA
  • Omni-channel experience
  • Understanding of retail operations, both Stores and eCommerce
  • Excellent written and verbal communication skills
  • Excellent working knowledge of the MS Office Suite
  • Excellent organisation and attention to detail skills
  • Problem solver, resourceful, ambitious, and proactive

Responsibilities

  • Support the execution and elevation of selected Kids campaigns within the EMEA region across LEGO Stores and LEGO.com
  • Deliver a marketing calendar of activations that drive engagement and footfall/traffic to LEGO Retail stores and LEGO.com within the Central Eastern Europe (CEEMEA) region
  • Partner with local CEEMEA teams, primarily in Poland and Czech Republic, to maximise local opportunities and occasions
  • Ensure marketing activity meets business goals and put in place contingency plans to support ongoing trading
  • Own end to end marketing strategy and execution of new LEGO Brand Retail store openings within the CEEMEA region
  • Support local business partners and stores with ad-hoc marketing requests

FAQs

What is the primary location for this Retail Marketing Manager position?

This role is based in our London HUB, and no relocation assistance is offered.

What are the main responsibilities of the Retail Marketing Manager?

The main responsibilities include supporting the execution of kids' campaigns, delivering a marketing calendar for the CEEMEA region, partnering with local teams, owning end-to-end marketing strategy for new store openings, and supporting local business partners with ad-hoc marketing requests.

What qualifications are necessary to apply for this role?

Qualifications include strong retail marketing experience with a shopper-centric approach, experience with brand and commercial performance, familiarity with EMEA marketing campaigns (preferably CEEMEA), omni-channel experience, understanding of retail operations, excellent communication skills, proficiency in MS Office, and strong organizational skills.

Is prior experience in retail marketing required for this position?

Yes, strong retail marketing experience is required, particularly with a shopper-centric approach.

Will the selected candidate work independently or as part of a team?

The selected candidate will join a team of 8 marketeers and will collaborate closely with Store Operations and the LEGO.com team.

What is the company's approach to diversity and inclusion?

The LEGO Group is committed to creating a diverse, dynamic, and inclusive culture that values everyone and encourages applicants from all backgrounds to apply.

How does the company support employee wellbeing?

The company offers resources and benefits to nurture physical and mental wellbeing, in addition to providing enhanced paid leave options and coverage through life and disability insurance.

What is the expected work arrangement for this role?

The role follows a hybrid work policy, averaging 3 days per week in the office, with the specifics to be discussed during the recruitment process.

How does the LEGO Group prioritize children's rights?

The LEGO Group is fully committed to Children’s Rights and requires candidates offered positions with high engagement with children to participate in Child Safeguarding Background Screening as a condition of the offer.

Can candidates apply if they do not meet 100% of the listed qualifications?

Yes, the LEGO Group encourages applicants who meet many, but not all, qualifications to apply, understanding that research shows individuals from different backgrounds may only apply if they meet all criteria.

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!