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Retail Media Manager Foods (d/w/m)

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Unilever

1mo ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • Hamburg

AI generated summary

  • You need 2+ years in dcommerce/performance media, retailer ad tools knowledge, strategic and tactical skills, strong communication, data analysis abilities, and fluency in German and English.
  • You will drive media strategy, enhance partnerships, oversee performance, develop best practices, and create learning modules for retail media growth.

Requirements

  • A minimum of 2 years of dcommerce and/ or performance media experience
  • Working knowledge of Retailer / Omni Media ad products and tools
  • Ability to operate both strategically and tactically in a high-energy, fast-paced environment
  • Communication and collaboration skills that enable you to earn trust up, down, and across the company
  • Eager to champion new ideas
  • Ability to analyze and propose data-driven solutions
  • Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business
  • Fluent German and English are required

Responsibilities

  • Translate omnichannel/eCommerce business priorities into media strategy to accelerate growth across shopper platforms.
  • Explore and evaluate new retail media partnerships and focus on volume growth for foods.
  • Deepen the actual partnership with the key omnichannel Rewe and evolve towards a longterm strategic partnership: drive better retail media practice and data sharing, establish best-in-class retail media WOWs and media practice.
  • Understand brand objectives, business goals and holistic media plans to develop proper customer specific media briefs.
  • Understand customer business goals and holistic marketing strategies.
  • Develop ways of working, internally and externally business goals.
  • Oversight of media rate cards and Joint Business Planning.
  • Stewardship and sharing of media performance with key Business Units stakeholders.
  • Drive Retail Media Best Practise and Test & Learn Agenda.
  • Develop & champion media best-practices for performance marketing.
  • Create learning modules, in conjunction with the media and performance agencies, to share both broad ecosystem content and detailed measurement that matter for all retail media inventories (Video, Display, Search, DOOH).

FAQs

What is the main responsibility of the Retail Media Manager at Unilever?

The main responsibility is to generate growth by enhancing retailer media partnerships, focusing on data agreements and joint brand-retailer campaigns, and leveraging shopper, media, and consumer data to build strong plans with retailers.

What qualifications are required for the Retail Media Manager position?

A minimum of 2 years of eCommerce and/or performance media experience is required, along with a working knowledge of retailer/omni media ad products and tools.

Is fluency in German required for this role?

Yes, fluency in both German and English is required.

What kind of working environment does Unilever offer?

Unilever offers an inclusive, collaborative, and flexible working environment that allows employees to shape their own future.

Are there opportunities for professional development and training?

Yes, there is a wide range of training opportunities available, along with 24/7 access to Unilever’s own learning platform.

What perks does Unilever provide to its employees?

Employees receive attractive remuneration and additional financial benefits, flexible working hours, discounts with cooperation partners, subsidized lunch, and well-being activities.

How does Unilever approach diversity and inclusion in the workplace?

Unilever is committed to equity, inclusion, and diversity, believing that a diverse workforce drives better business results and creates a better future for employees, consumers, partners, and communities.

How does the Retail Media Manager collaborate with other teams?

The Retail Media Manager works closely with various key business partners, including brands, customer service partners, and agencies, to develop specific media strategies and execution plans.

What is the location of the job?

The work location is in the heart of Hamburg.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.