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Senior Analyst - B2B Customer Marketing

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American Express

2mo ago

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • $55K - $105K
  • New York

Requirements

  • Strong track record of driving results, analyzing data, reporting and trends. (i.e. KPIs tracking, budget, scorecards)
  • A passion for creating engaging client experiences to support our brand
  • Self-starter who can thrive in a constantly evolving, dynamic environment
  • Comfortable working in white space
  • Superior project management skills with ability to manage multiple priorities and initiatives
  • Strong PowerPoint and Excel skills
  • Superior written and verbal communication skills with attention to detail
  • Detail-oriented with a strong process mindset
  • Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies
  • Enthusiasm for helping collaboration and sense of humor is required

Responsibilities

  • Help to develop and implement best-in-class 360-degree surround sound marketing plan to drive Program Administrator and Decision Maker engagement
  • Serve as a subject matter expert & champion for the G&L customer segment
  • Support marketing campaigns set-up and oversee execution tasks across all channels in various systems and platforms
  • Manage relationships with external agencies from creative development to flawless execution
  • Build cross-functional relationships across multiple internal and external partners: Middle Market Corporate Marketing team, Product Management, Field partners, Brand, etc.
  • Act as primary point of contact with our Compliance and Legal partners to drive adherence to all applicable rules and regulations
  • Provide regular campaign status reports to Marketing Manager with actionable recommendations
  • Analyze data to identify opportunity areas and deliver recommendations
  • Manage Ad Hoc projects

FAQs

What are the key responsibilities of the Senior Analyst - B2B Customer Marketing role?

The key responsibilities include developing and implementing a comprehensive marketing plan to drive engagement, serving as a subject matter expert for the Global and US Large Enterprises customer segment, overseeing marketing campaign execution, managing relationships with external agencies, building cross-functional relationships, ensuring compliance with legal regulations, providing campaign status reports, analyzing data for opportunities, and managing ad hoc projects.

What qualifications are required for the Senior Analyst position?

Minimum qualifications include a strong track record of driving results through data analysis, a passion for creating engaging client experiences, self-starter attitude, superior project management skills, proficiency in PowerPoint and Excel, strong written and verbal communication skills, a detail-oriented mindset, a creative eye for marketing communications, and a sense of humor for collaboration.

What is the expected salary range for this position?

The expected salary range for the Senior Analyst - B2B Customer Marketing position is between $55,000.00 to $105,000.00 annually, plus bonus and benefits.

What type of work environment does American Express offer for this role?

American Express offers a flexible working model that may include hybrid, onsite, or fully virtual arrangements based on the role and business needs, allowing colleagues to choose a setup that works best for them while preserving the company's unique in-person culture.

Is American Express an equal opportunity employer?

Yes, American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

What kind of benefits does American Express offer to its employees?

American Express offers a range of benefits including competitive base salaries, bonus incentives, a 6% company match on retirement savings, comprehensive health insurance, flexible working models, paid parental leave, access to wellness centers, counseling support, and career development opportunities.

What is the target audience for the marketing campaigns in this role?

The target audiences for the marketing campaigns include Program Administrators, who manage their client’s Corporate Program, and Decision Makers, who are executives influencing business decisions.

Who will the Senior Analyst report to in this role?

The Senior Analyst will support a Senior Manager within the Global Commercial Services Marketing team.

Is prior experience in B2B marketing necessary for this role?

While specific B2B marketing experience is not explicitly mentioned, having a strong understanding of driving engagement and creating marketing strategies, particularly in a B2B context, would be beneficial for this role.

American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.