FAQs
What are the key responsibilities of the Senior Analyst - B2B Customer Marketing role?
The key responsibilities include developing and implementing a comprehensive marketing plan to drive engagement, serving as a subject matter expert for the Global and US Large Enterprises customer segment, overseeing marketing campaign execution, managing relationships with external agencies, building cross-functional relationships, ensuring compliance with legal regulations, providing campaign status reports, analyzing data for opportunities, and managing ad hoc projects.
What qualifications are required for the Senior Analyst position?
Minimum qualifications include a strong track record of driving results through data analysis, a passion for creating engaging client experiences, self-starter attitude, superior project management skills, proficiency in PowerPoint and Excel, strong written and verbal communication skills, a detail-oriented mindset, a creative eye for marketing communications, and a sense of humor for collaboration.
What is the expected salary range for this position?
The expected salary range for the Senior Analyst - B2B Customer Marketing position is between $55,000.00 to $105,000.00 annually, plus bonus and benefits.
What type of work environment does American Express offer for this role?
American Express offers a flexible working model that may include hybrid, onsite, or fully virtual arrangements based on the role and business needs, allowing colleagues to choose a setup that works best for them while preserving the company's unique in-person culture.
Is American Express an equal opportunity employer?
Yes, American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
What kind of benefits does American Express offer to its employees?
American Express offers a range of benefits including competitive base salaries, bonus incentives, a 6% company match on retirement savings, comprehensive health insurance, flexible working models, paid parental leave, access to wellness centers, counseling support, and career development opportunities.
What is the target audience for the marketing campaigns in this role?
The target audiences for the marketing campaigns include Program Administrators, who manage their client’s Corporate Program, and Decision Makers, who are executives influencing business decisions.
Who will the Senior Analyst report to in this role?
The Senior Analyst will support a Senior Manager within the Global Commercial Services Marketing team.
Is prior experience in B2B marketing necessary for this role?
While specific B2B marketing experience is not explicitly mentioned, having a strong understanding of driving engagement and creating marketing strategies, particularly in a B2B context, would be beneficial for this role.