FAQs
What is the primary focus of the Senior Analyst, Marketing Analytics role at Wayfair?
The primary focus of the Senior Analyst, Marketing Analytics role is to support the Marketing Technology team with a specific emphasis on SEO, utilizing data analysis and experimentation to drive marketing initiatives and improve customer experience.
What qualifications are required for this position?
Candidates must have a Bachelor's degree in a quantitative field such as economics, math, engineering, or statistics, along with 2+ years of experience in a quantitative role. Strong proficiency in programming languages like Python and advanced SQL is also necessary.
What specific experiences are preferred for this role?
Preferred experiences include familiarity with SEO, experience in experimental design (such as A/B testing), and a basic understanding of other digital marketing channels and measurement KPIs.
How does Wayfair support work-life balance for this position?
Wayfair emphasizes a supportive and flexible work environment that encourages a balance between personal and professional commitments, alongside various benefits that support health, wellness, and time off.
What tools or skills will the Senior Analyst need to use in this role?
The Senior Analyst will need strong quantitative analysis skills, experience in data visualization, and the ability to communicate complex ideas effectively to cross-functional stakeholders. They should also have an ownership mindset and thrive in a fast-paced, ambiguous environment.
What types of responsibilities will I have as a Senior Analyst?
Responsibilities include conducting exploratory data analysis, measuring marketing initiatives' impacts, ensuring operational excellence through monitoring and automation, developing data visualization dashboards, collaborating with cross-functional teams, and communicating insights to influence decision-making.
Where is this position located, and what are the work requirements?
The position is based in Boston, MA, and candidates are expected to comply with the team's hybrid work requirements.
What are some benefits that Wayfair offers to its employees?
Benefits include paid time off, full health benefits, 401K matching, tuition reimbursement, family planning support, mental health services, employee discounts, and opportunities for professional development and recognition.
What kind of team environment can I expect at Wayfair?
Wayfair fosters a collaborative team environment where team players are encouraged to help each other succeed. The company values diverse perspectives and aims to create a place where all employees feel they can thrive together.
How does Wayfair prioritize employee development and recognition?
Wayfair emphasizes professional development through rewards and recognition programs, global employee anniversary awards, and opportunities for paid volunteer work, promoting an environment of continuous learning and growth.
What is Wayfair's stance on diversity and inclusion?
Wayfair is committed to being an equal opportunity employer and promotes a diverse and inclusive workplace, valuing the collective voices of employees, customers, and the community to enhance organizational success.