FAQs
What is the primary focus of the Senior Associate, Loyalty Strategy role?
The primary focus is to create, report, and analyze promotional campaigns for the Sportsbook product, enhancing customer engagement and retention through effective loyalty strategies.
What qualifications are required for this position?
A Bachelor’s degree in marketing, business administration, data analytics, or a related field, along with 3+ years of experience in loyalty program management or customer retention, preferably in the sports or sports betting industry.
What analytical tools are needed for this job?
Proficiency in tools such as Excel, SQL, Tableau, or similar platforms for data analysis and visualization is required.
Is a passion for sports necessary for this role?
Yes, a strong passion for sports and an understanding of what sports fans desire is essential for effectively creating and managing loyalty campaigns.
Will I need to work evenings or weekends?
Yes, a flexible work schedule is required, including some evenings, weekends, and occasional holidays.
Are collaboration skills important for this position?
Yes, excellent communication and collaboration skills are crucial as the role involves working cross-functionally with various teams including CRM, Marketing, Trading, and Data analytics.
Does this role involve customer behavior analysis?
Yes, understanding customer drivers and behaviors is key to creating effective campaigns that meet company targets.
What is the base salary range for this position?
The base salary range is $66,000 per year - $126,000 per year, depending on job-related knowledge, skills, and experience.
Is experience in a hyper-growth environment a requirement?
Yes, a passion for working in an entrepreneurial, hyper-growth environment where decisions are made quickly is important for success in this role.
Will I be required to design A/B testing initiatives?
Yes, designing and implementing A/B testing initiatives to measure campaign performance is one of the key responsibilities of the role.