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Senior Associate, Marketing PRO

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Ralph Lauren

6d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You need a strong marketing background, fashion ecosystem insight, fluency in English, analytical skills, creative thinking, project management, and advanced Excel & PowerPoint abilities.
  • You will coordinate between commercial and Marcom teams, manage partnerships, develop strategic documents, optimize performance strategies, oversee communications, and analyze campaign results.

Requirements

  • Understanding of the fashion ecosystem, on/offline & full-price to off-price
  • Previous Experience: relevant experience in Marketing
  • Fluent in English (both written and spoken); additional languages a bonus
  • Strong business sense and analytical capacity
  • Creative thinking skills and pro-activity in bringing new ideas and concepts
  • Curiosity and understanding of the luxury industry and competitors activities
  • Detail-oriented with the ability to work well under pressure in a fast-paced environment
  • Excellent communication skills, both verbal and written
  • Advanced Excel & Powerpoint skills
  • Demonstrate ownership and accountability of whole projects and general tasks
  • Demonstrate clear planning and project management

Responsibilities

  • Be the main points person to coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) & Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, clear & timely information exchange to move projects along.
  • Nurture to grow external partnerships with focus on three key partners. Chase long term goals by setting quarterly milestones, pursuing set objectives through clear & timely communication & sharing progress with senior management.
  • Package content & messaging, negotiate & audit RL share of voice across 13 external partners.
  • Build strategic documents to share annually, seasonally & monthly ensuring all areas of the channel are integrated for a full 360 view to cascade across business leaders & stakeholders.
  • Manage monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner.
  • Co-own weekly trade documents to ensure weekly updates to commercial teams.
  • Design & implement end-to-end performance strategies in close collaboration with RL marcom, commercial teams & partners to ensure strategies have clear KPI objectives & ROIs attached. KPIs such as: capture rate, data capture, sales quality & share of voice for the channel. Ensure strategies reflect testing to maximize learning & optimization across all touchpoints.
  • Earn qualitative share of voice in partnership with the landlords through existing & new initiatives ensuring RL brand equity is protected & quarterly reports are built to reflect progress.
  • Collaborate with RL Media team by being the main points person for channel requirements, knowledge sharing to influence strategy building to deliver qualitative engagement & sales KPIs.
  • Partner across RL & partner insight teams to understand trends, identify opportunities or risks & competitor landscape from premium to luxury players. Build & deliver quarterly reports to cascade internally to enhance knowledge & decision making.
  • Design end-to-end 360 gifting program for all commercial campaigns for local & international customers through internal & external partnerships.
  • Independently own post-campaign analysis with results, learns & future recommendations. Partner with CRM/CIX, planning, finance, marcom teams & external partners for fully.

FAQs

What are the main responsibilities of the Senior Associate, Marketing PRO?

The main responsibilities include coordinating between commercial and Marcom teams, nurturing external partnerships, designing performance marketing strategies, managing communications within the retail organization, and conducting post-campaign analysis.

What qualifications and experience are needed for this role?

Candidates should have relevant experience in marketing, a strong understanding of the fashion ecosystem, and be fluent in English. Additional language skills are a bonus.

Is previous experience in the fashion industry required for this role?

While previous experience in marketing is required, a strong understanding of the fashion ecosystem, including both online and offline markets, is essential.

How many stores does this role cover?

This role covers 60 stores across 14 European countries.

What skills are necessary for success in this position?

Necessary skills include strong business sense, analytical capacity, creative thinking, excellent communication abilities, project management skills, and advanced proficiency in Excel and PowerPoint.

Is a passion for the Ralph Lauren brand important for this job?

Yes, a genuine passion and “feel” for the Ralph Lauren brand is crucial for success in this role.

Will I work with external partners in this role?

Yes, you will collaborate with several external partners as well as internal stakeholders to drive marketing strategies and projects.

What type of marketing strategies will I be designing?

You will design end-to-end performance marketing strategies that include clear KPI objectives and ROIs to maximize learning and optimization across all touchpoints.

Is there an opportunity for career growth within this position?

Yes, the role offers opportunities for career growth through project ownership, strategic input, and collaboration with various teams and partners.

What is the company culture like at Ralph Lauren?

The company culture emphasizes inclusion, belonging, and community, encouraging diversity in voices and perspectives among employees.

Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.