FAQs
What is the location for the Senior Brand Executive position?
The position is based in Mumbai HQ.
What experience is required for this role?
A candidate should have 2-3 years of overall experience in Marketing.
What educational qualifications are preferred for this position?
An MBA from a tier 1 or tier 2 B-School is preferred.
Is prior experience in New Product Development necessary?
Yes, first-hand experience in New Product / Innovation Development for top FMCG companies or startups is required.
What skills are important for this role?
Strong project management skills, creativity, an eye for detail, and a growth mindset to challenge the status quo are important.
Can you tell me about the business context for this role?
The ice cream industry in India is a large market that has experienced double-digit growth and offers significant opportunities for new product development.
What does the role involve in terms of product development?
The role involves creating and executing a ‘New Product Development Funnel’ and conducting consumer research.
Is knowledge of flavor and dessert trends required?
Yes, staying updated with the latest flavor and dessert trends through consumer connects is part of the job.
Will this role involve collaboration with other teams?
Yes, the role requires working closely with R&D, Supply Chain, Market Research, Global Marketing, and Sales teams.
Are there any secondary traits that would be beneficial for this role?
Yes, experience in adjacent categories like Chocolates, Soft Drinks, and a passion for quality food and multisensory experiences are considered beneficial.