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Senior Brand Marketing Manager

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Pacvue

8d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Chicago

AI generated summary

  • You need a bachelor's in Marketing or related field, 5+ years in content management, strong writing/editing skills, SEO knowledge, project management ability, and social media familiarity.
  • You will develop and implement content strategies, create and publish high-quality content, optimize for SEO, manage deadlines, conduct research, monitor metrics, and lead cross-team projects.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in content management, preferably in the B2B or retail media sectors.
  • Strong writing, editing, and storytelling skills with a keen eye for detail.
  • Knowledge of SEO best practices and analytics tools (e.g., Google Analytics).
  • Exceptional organizational and project management skills.
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
  • Familiarity with social media platforms and content distribution channels.

Responsibilities

  • Develop and implement a comprehensive content strategy that aligns with the company's goals and market trends within the retail media industry.
  • Create, edit, and publish high-quality content across various platforms, including websites, blogs, social media, newsletters, and marketing collateral.
  • Collaborate with subject matter experts and stakeholders to gather insights and ensure accuracy in all content produced.
  • Optimize content for SEO and track performance metrics to continuously improve engagement and reach.
  • Manage the content calendar to ensure timely delivery of campaigns and adherence to deadlines.
  • Conduct market research and analyze competitor content to identify opportunities for differentiation and improvement.
  • Stay up to date with industry trends, best practices, and emerging technologies in content marketing and retail media.
  • Lead content-related projects, ensuring cross-team collaboration and stakeholder alignment.
  • Monitor key engagement and react metrics, adjust content strategies as needed to enhance results, and effectively communicate project progress and recommendations to stakeholders.

FAQs

What is the primary responsibility of the Senior Brand Marketing Manager at Pacvue?

The primary responsibility is to develop, curate, and manage the content strategy that supports brand development efforts, focusing on industry trends, insights, and breaking news in the retail media space.

What qualifications are required for the Senior Brand Marketing Manager position?

A Bachelor's degree in Marketing, Communications, Journalism, or a related field, along with 5+ years of experience in content management, preferably in the B2B or retail media sectors.

What skills are necessary for this role?

Strong writing, editing, and storytelling skills with attention to detail, knowledge of SEO best practices and analytics tools, exceptional organizational and project management skills, and the ability to work collaboratively in a fast-paced environment.

What kind of content will the Senior Brand Marketing Manager be responsible for creating?

The Manager will create, edit, and publish high-quality content across various platforms, including websites, blogs, social media, newsletters, and marketing collateral.

How does Pacvue support employee development?

Pacvue promotes learning and growth by providing mentorship, industry best practices, and thought leadership from a talented team.

Are there any specific metrics or KPIs that the Senior Brand Marketing Manager should track?

Yes, the Manager should monitor key engagement and reaction metrics, adjust content strategies as needed to enhance results, and effectively communicate project progress and recommendations to stakeholders.

What kind of benefits does Pacvue offer to its employees?

Benefits include unlimited paid time off, paid holidays and floating holidays, medical, dental, vision, FSA/HSA, life insurance, pet insurance, 401k with employer match, and paid parental leave.

Is there a focus on diversity and inclusion at Pacvue?

Yes, Pacvue is committed to employing a diverse workforce and considers qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

What is the work environment like at Pacvue?

Pacvue offers an energetic and passionate team environment focused on collaboration and achieving success for brands and sellers in the eCommerce space.

How often will the Senior Brand Marketing Manager need to collaborate with other teams?

The Manager will frequently collaborate with cross-functional teams to ensure that content is impactful, informative, and resonates with the target audience.

Technology
Industry
501-1000
Employees

Mission & Purpose

Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.