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Senior Brand Marketing Manager, North America (Fixed Term until November 2025)

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lululemon

14d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Vancouver

AI generated summary

  • You need a degree in Business/Marketing, 8-10 years in marketing, strong brand insights, creative collaboration, excellent communication skills, and experience with trends in sport and lifestyle.
  • You will lead marketing initiatives, develop product strategies, collaborate cross-functionally, guide creative development, manage budgets, and track campaign performance and KPIs.

Requirements

  • Bachelor’s degree in Business or Marketing and 8-10 years of experience in marketing or agency roles, preferably at a global organization within the Retail, Apparel, Sport, or product marketing sectors.
  • Deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception to execution.
  • Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
  • Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
  • Excellent written & verbal communication skills, with the ability to create compelling presentations and rally cross-functional teams as a passionate storyteller.
  • Experience with project management tools (ie, Smarsheet) and timeline development.
  • Adaptable and positive in managing changing priorities and changing deliverables or business needs.
  • Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
  • Active engagement with trends in sport, fashion, lifestyle, and entertainment culture.
  • Experience working with professional athletes, celebrity talent, or top tier influencers is valued.

Responsibilities

  • Lead large-scale, complex marketing initiatives, developing strategy, cross-functional marketing plans and executing integrated omni-channel campaigns.
  • Collaborate with Regional Merchandising/Product to create and drive a product marketing calendar and briefs based on consumer insights, business objectives, and market trends, ensuring alignment with campaign goals, target audience, and cross-functional needs.
  • Inform Global brand strategies with regional insights, developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America.
  • Partner with cross-functional teams (e.g., Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, Sports Marketing) to execute best-in-class campaigns and enhance the consumer experience across various touchpoints.
  • Drive talent and activation strategies in collaboration with sports marketing, casting, and PR teams.
  • Develop UPOV for products or activities, including messaging architecture and storytelling channels.
  • Support creative development with internal and external agencies, providing strategic guidance rooted in clear business & brand needs.
  • Manage Project Roadmap/Timeline, Budget Tracking, and Deliverables Lists with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings.

FAQs

What is the duration of this position?

The position is fixed term until November 2025.

What type of company is lululemon?

Lululemon is an innovative performance apparel company focused on yoga, running, training, and other athletic pursuits.

What are the main responsibilities of the Senior Brand Marketing Manager?

The main responsibilities include leading large-scale marketing initiatives, collaborating with various teams to create product marketing calendars, developing localized marketing plans, managing project timelines and budgets, and supporting creative development.

What qualifications are required for this role?

A Bachelor’s degree in Business or Marketing and 8-10 years of experience in marketing or agency roles, preferably within the Retail, Apparel, Sport, or product marketing sectors, are required.

What skills are important for the Senior Brand Marketing Manager position?

Important skills include strong strategic thinking, excellent written and verbal communication, project management expertise, adaptability to changing priorities, and a deep understanding of brand and product marketing.

Is experience with professional athletes or celebrity talent valued for this position?

Yes, experience working with professional athletes, celebrity talent, or top-tier influencers is valued.

What is the compensation range for this position?

The typical hiring range for this position is from $103,500 to $135,900 annually, based on market location and qualifications.

What benefits do employees receive?

Employees receive benefits such as extended health and dental benefits, mental health plans, paid time off, retirement plan matching, employee discounts, fitness and yoga classes, and development course offerings.

What is the workplace arrangement for this role?

The role is classified as hybrid, requiring in-person collaboration at least 3 days per week while allowing for remote work.

Are candidates required to have authorization to work in Canada?

Yes, authorization to work in Canada is required for this role.

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lululemon

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. https://corporate.lululemon.com/careers