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Senior Design Director, US Sports 1

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adidas

1mo ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • Portland

Requirements

  • Knowledge Skills and Abilities:
  • Advanced cross-functional Marketing knowledge and Market experience in sport and/or performance categories (sporting goods industry preferred)
  • Leading, managing, and driving a diverse team not only for results metrics but team growth and development (change management experience preferred)
  • Bias for action, ability to cut through the noise, evaluate multiple perspectives, but take on a Point of View
  • Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build plans and establish Key Product Indicator’s for each individual business.
  • Ability to create and land End to End cross functional projects.
  • Advanced user of MS Office suite of products with strong proficiency in Microsoft Power Point and Excel.
  • Understanding of systematic planning, forecast and delivery usage across a large global organization.
  • Growth mindset, personal, and practiced development plan.
  • Experience in both market and above market organization preferred.
  • Excellent verbal and written communication skills
  • Strong presentation, planning, and analytical skills
  • A thorough understanding of consumer markets, end to end processes and specific Team, NCAA, Licensed experience preferred.
  • Qualifications (Minimum required education and experience):
  • Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and
  • Ten+ (10+) years sports, product marketing, end to end processes or related experience, 5+ years of managerial experience.
  • Equivalent combination of education and/or experience may be substituted for degree.

Responsibilities

  • Create, communicate, and implement collective and individually driven Go to Market strategy for seasonal sell-ins.
  • Deliver an aligned best in class range across the marketplace with appropriate Go-In-Margin and efficiency planning on a seasonal basis for Team, NCAA and Licensed businesses.
  • Evaluate margin adjustments against total channel strategy to increase On Time Availability across business.
  • Land the range and Go To Market strategy in the marketplace and with partners to create demand, drive market share growth and enable achievement of the financial targets.
  • Actively participate and drive in the business conversations with partners and accounts.
  • Build and lead productive working relationships with cross-functional partners based on trust and accountability.
  • Develop an annual Go To Market strategy with key initiatives for Team, NCAA, and Licensed businesses, aligned to both North America initiatives and operational capabilities.
  • Consolidate inputs from the categories, and commercial channels related to marketplace trend and incremental business opportunities, and the effectiveness of active range and programs, and provide it to the Global and Local BU counterparts and product creation teams.
  • Develop channel-specific initiatives (e.g., event programs), as required to leverage the opportunity during key sport moments.
  • With consumer first mindset, partner with Global and Local Business Unit counterparts to develop product ranges and go-to market strategies with the utilization of 3rd party Licensees where applicable.
  • Ensure the range is executed with excellence and optimized for growth opportunities across various sub-businesses (Team, NCAA, Licensed).
  • Continually understand short-and mid-term goals across channels and categories to ensure delivery against financial objectives.
  • Identify and land opportunities based on globally available operational levers.
  • Provide regular analysis of in-market performance of all facets of the business to the relevant stakeholders and contribute to strategic planning based on that analysis.
  • Accountable, along with team for interpretation of Sales Data, making conclusions and building interpretation into future season planning.
  • Strong acumen for both pre and in season availability for change due to both market and global conditions and trends.
  • Deliver a compelling range/concept selection for the marketplace (including specific assortment packages, as well as Key Accounts range and programs) within the businesses, balancing both brand and commercial considerations.
  • Collaborate with the brand marketing team to support specific activations around Team, NCAA and Licensed to amplify with product.
  • Develop seasonal ranging approach for priority accounts, considering marketplace position, to optimize brand representation with consumers/accounts.
  • Drive forecasts and seasonal planning processes across the businesses.
  • Operate with clear, concise, fact-based leadership aligned with company culture.
  • Model adidas values for direct reports and broader team by setting performance targets and coaching for continuous development.
  • Establish culture of diversity, equity, and inclusion while driving employee engagement and leading by example.

FAQs

What is the primary purpose of the Senior Director of Go-To-Market role?

The primary purpose of this role is to manage a best-in-class range and comprehensive go-to-market strategy for adidas to excel with teams, athletes, and fans in the North American marketplace, while driving growth and implementing key brand priorities.

What are the key accountabilities of the Senior Design Director?

Key accountabilities include creating and implementing a go-to-market strategy, delivering a best-in-class range for seasonal sell-ins, managing margin adjustments, building relationships with cross-functional partners, and leading team initiatives for Team, NCAA, and Licensed businesses.

What qualifications are required for this position?

A Bachelor's degree (preferably in Marketing/Business) and ten or more years of relevant experience in sports or product marketing, including a minimum of five years in a managerial role. Equivalent combinations of education and experience may also be considered.

In what location is this job based?

The position is based in Portland, Oregon.

What skills are critical for success in this role?

Critical skills include advanced cross-functional marketing knowledge, strong leadership capabilities, consumer-focused mindset, proficiency in Microsoft Office (especially PowerPoint and Excel), and excellent verbal and written communication skills.

How does adidas define its company culture for employees?

adidas fosters a winning culture based on behaviors that align with an athlete’s mindset, including courage, ownership, innovation, teamwork, integrity, and respect.

How does the role contribute to market strategy?

The Senior Design Director contributes to market strategy by developing channel-specific initiatives, collaborating with brand marketing for activations, and providing regular analysis of market performance to inform strategic planning.

What is the expected approach toward diversity and inclusion within the company?

adidas is committed to celebrating diversity, supporting inclusiveness, and encouraging individual expression in the workplace, actively promoting a culture where discrimination and harassment are not tolerated.

Will this role involve managing a team?

Yes, the Senior Design Director will manage personnel and is responsible for leading a diverse team to achieve results and support team growth and development.

What type of contract is offered for this position?

This is a full-time contract position.

When was this job posting published?

The job posting was published on July 23, 2024.

adidas

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan