FAQs
What is the primary purpose of the Senior Director of Go-To-Market role?
The primary purpose of this role is to manage a best-in-class range and comprehensive go-to-market strategy for adidas to excel with teams, athletes, and fans in the North American marketplace, while driving growth and implementing key brand priorities.
What are the key accountabilities of the Senior Design Director?
Key accountabilities include creating and implementing a go-to-market strategy, delivering a best-in-class range for seasonal sell-ins, managing margin adjustments, building relationships with cross-functional partners, and leading team initiatives for Team, NCAA, and Licensed businesses.
What qualifications are required for this position?
A Bachelor's degree (preferably in Marketing/Business) and ten or more years of relevant experience in sports or product marketing, including a minimum of five years in a managerial role. Equivalent combinations of education and experience may also be considered.
In what location is this job based?
The position is based in Portland, Oregon.
What skills are critical for success in this role?
Critical skills include advanced cross-functional marketing knowledge, strong leadership capabilities, consumer-focused mindset, proficiency in Microsoft Office (especially PowerPoint and Excel), and excellent verbal and written communication skills.
How does adidas define its company culture for employees?
adidas fosters a winning culture based on behaviors that align with an athlete’s mindset, including courage, ownership, innovation, teamwork, integrity, and respect.
How does the role contribute to market strategy?
The Senior Design Director contributes to market strategy by developing channel-specific initiatives, collaborating with brand marketing for activations, and providing regular analysis of market performance to inform strategic planning.
What is the expected approach toward diversity and inclusion within the company?
adidas is committed to celebrating diversity, supporting inclusiveness, and encouraging individual expression in the workplace, actively promoting a culture where discrimination and harassment are not tolerated.
Will this role involve managing a team?
Yes, the Senior Design Director will manage personnel and is responsible for leading a diverse team to achieve results and support team growth and development.
What type of contract is offered for this position?
This is a full-time contract position.
When was this job posting published?
The job posting was published on July 23, 2024.