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(Senior) Digital Manager (m/w/d)

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L'Oréal

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Düsseldorf

AI generated summary

  • You need a degree in business or marketing, 2-4 years in digital/online marketing, strong analytical and creative skills, project management expertise, and fluent German and English.
  • You will plan and optimize media strategies, manage campaigns, drive digital marketing innovations, develop integrated campaigns, oversee SEO/SEA, and manage the digital budget.

Requirements

  • Du hast ein abgeschlossenes Hochschulstudium im Bereich Betriebswirtschaft, idealerweise mit Schwerpunkt Marketing, Medien oder Kommunikation
  • Du hast mindestens 2 bis 4 Jahre relevante Berufserfahrung im Bereich (Retail-) Media, Online-Marketing, Digital Marketing und/oder Kommunikation – gerne auch auf Agenturseite oder in der FMCG Branche
  • Geschäftsorientierte und strategische, analytische, kreative Denkweise
  • Exzellente Kommunikations- und Networking Fähigkeiten sowie Fähigkeit zur Schaffung von Schnittstellen
  • Stark ausgeprägte Digital-Expertise sowie Affinität zu neuen Medien und Tools (z.B. Google Analytics)
  • Idealerweise relevante Erfahrung in der Verantwortung hoher Budgets
  • Interesse an neuen, disruptiven Marketingansätzen
  • Herausragende Projektmanagement- & Analyse Skills
  • Spaß an unternehmerischem Handeln und Kreativität
  • Deutschkenntnisse auf muttersprachlichem Niveau und fließende Englischkenntnisse setzen wir voraus

Responsibilities

  • Du bist eigenverantwortlich für die Planung, Implementierung und Optimierung der Medienstrategie zuständig und sorgst für medienübergreifende Effizienz. Du steuerst die Media-Agentur und bist im täglichen Austausch zur Optimierung der Kampagnen.
  • Diese Strategie beinhaltet auch Webseite deiner Marke, Social-Media-Aktivitäten, Content sowie CRM.
  • Du treibst die Digitalisierung unserer Marketingaktivitäten voran, indem du innovative Technologien vorschlägst und implementierst, entsprechende KPI’s definierst, ihren Erfolg misst und Best Practices erarbeitest.
  • Du entwickelst und implementierst integrierte Marketingkampagnen basierend auf Verbraucher- und Marktdaten. Du trackst die Performance Deiner Kampagnen, bewertest ganzheitlich die Ergebnisse, und stellst die Ergebnisse in der jeweiligen Business Unit vor.
  • Du legst die jährliche Paid-Owned-Earned-Media Strategie fest, inkl. aller Produkteinführungen und saisonaler Kampagnen.
  • Du entwickelst, implementierst und optimierst SEO- und SEA-Aktivitäten.
  • Du verwaltest und überwachst das Budget für digitale Produktion und Medien.

FAQs

What is the location for the (Senior) Digital Manager position?

The position is located in Düsseldorf.

What are the main responsibilities of the (Senior) Digital Manager?

The main responsibilities include planning, implementing, and optimizing media strategy, managing social media activities, driving digital marketing initiatives, developing integrated marketing campaigns, and overseeing budget management.

What qualifications are required for this role?

Applicants should have a completed degree in business administration, ideally with a focus on marketing, media, or communication, and at least 2 to 4 years of relevant experience in digital marketing or media.

Is prior experience in a specific industry preferred?

Experience in FMCG (fast-moving consumer goods) or on the agency side is preferred.

What skills are emphasized for this position?

Key skills include strategic and analytical thinking, excellent communication and networking abilities, strong digital expertise, project management, and creativity.

Are language skills important for this role?

Yes, fluency in German at a native level and strong English language skills are required.

What type of employment contract is offered?

An indefinite employment contract is offered.

Does L'Oréal provide opportunities for personal and professional development?

Yes, L'Oréal offers individual personal and professional development opportunities, along with a steep learning curve and a collaborative company culture.

Is there a focus on diversity and inclusion in the workplace?

Yes, L'Oréal is committed to diversity and inclusion, actively promoting equality and preventing discrimination of any kind.

What benefits does L'Oréal offer its employees?

Benefits include competitive compensation, profit sharing, social benefits, and diverse national and international opportunities.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.