Logo of Huzzle

Home

Matches

Explore

Manage

Senior Director Global Media Transformation

image

PepsiCo

2mo ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Media & Journalism
  • $146.1K - $289.9K
  • Plano

Requirements

  • Bachelor's degree required; advanced degree preferred.
  • 15+ years of media strategy or agency management experience
  • Media expert, with a track record of understanding and driving the media value-chain process.
  • Well-aware of the MarTech / AdTech ecosystem (of different tech/platforms, data, general economics (fees, pricing models etc.)) together with good industry relationships
  • Complex problem solver who can define, assess, and solve, and communicate back to leadership in a clear and concise fashion
  • Self-starter, able to work independently and build connections with key stakeholders
  • Ability to collaborate with others for a better solution
  • Excellent written and presentation skills
  • Preferably international experience, working with multi-country/multi-discipline/site teams and matrix organization;

Responsibilities

  • Develop and implement a transformative global media strategy that aligns with the PepsiCo’s overall marketing transformation agenda of powering positive growth.
  • Lead PepsiCo’s approach to media governance and compliance to make A&M work harder through holistic cost management, media spend governance/productivity and agency ecosystem management.
  • In partnership with S&T team, develop the inhouse media governance and compliance capabilities so PEP becomes more self-reliant in this area whilst keeping the right balance btw inhouse vs external auditors’ support ie quarterly media productivity tracking and FY validation, ad spend verification
  • Working in partnership to deploy Media technology Standards and Roadmap Evolution for standard score carding
  • Build and manage strategic advantageous partnership with media partners and vendors building principles and playbooks keeping PEP at the forefront of execution.
  • Identify media and marketing innovation white spaces: Deliver new tools and platforms to bring to life overall media model evolution (across TV, mobile, digital, programmatic, etc.)
  • Act as the connective tissue between Global and Local marketing teams – Lead communication across multiple stakeholder groups with the goal of effectively scaling marketing capabilities across new markets/brands
  • Stakeholder management with active communication and education at key sector and market level

FAQs

What is the expected compensation for the Senior Director Global Media Transformation position at PepsiCo?

The expected compensation range for this position is between $146,100 - $289,900 based on a full-time schedule.

What are the qualifications required for this role?

Qualifications for this role include a Bachelor's degree (advanced degree preferred), 15+ years of media strategy or agency management experience, expertise in media value-chain processes, familiarity with MarTech/AdTech ecosystem, problem-solving skills, ability to collaborate with stakeholders, and excellent communication skills.

What are the main responsibilities of the Senior Director Global Media Transformation at PepsiCo?

Main responsibilities include developing and implementing a global media strategy, leading media governance and compliance efforts, deploying media technology standards, building partnerships with media vendors, driving media and marketing innovation, and managing communication between global and local marketing teams.

Where can the Senior Director Global Media Transformation be based?

The role can be based out of any of PepsiCo's hub locations, including Purchase-NY, Chicago-IL, and Plano-TX.

PepsiCo

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.