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Senior E-Commerce Marketing Manager (m/f/d)

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Munich

AI generated summary

  • You should have extensive E-Commerce experience, leadership skills, a focus on innovation, expertise in retail and digital marketing, strong project management, solution selling skills, and fluency in German and English.
  • You will lead E-Commerce marketing, scout innovation trends, plan campaigns, ensure brand consistency, enhance partnerships, manage accounts, and build digital competencies in the organization.

Requirements

  • Several years working experience in E-Commerce or Omnichannel environment with a focus on driving innovation and solutions
  • Leadership experience, experience in managing various collaborators
  • Proven track record in the area of technology and innovation, mobile first approach
  • Experienced in retail marketing, former touchpoints with retail media, digital merchandising, digital marketing and consumer & shopper engagement
  • Strong project management skills, comfortable with agile ways of working
  • Advanced solution selling skills, assertiveness, can-do mentality
  • Excellent German and strong English language skills (written & spoken)

Responsibilities

  • Leadership Functionally lead and develop the E-Commerce Marketing (Germany, Austria and Switzerland) at the LEGO Group.
  • Innovation Scouting & Creation Stay in touch with trends in the retail industry (e-Commerce, Omnichannel and Brick&Mortar) to develop ideas, concepts, tests and scalable solutions to improve LEGO brand positioning and to deliver short and long term commercial success.
  • Promotional Planning & Implementation Plan and deploy performance marketing and drive period campaigns for LEGO on own and earned/negotiated third party media. Maintain and evolve dynamic advertising, campaign CMS tools, retail media group partnerships and data based advertising solution.
  • Consistent Brand Execution Collaborate across the LEGO Group to ensure the consumer and shopper experience are consistent across all channels, touchpoints and geographies in delivering the LEGO Brand values. Use cross-functional insights and analytics to develop omni-channel shopper strategies that achieve excellent execution with consistency at all points of purchase.
  • Brand deployment Use, develop and improve LEGO technology stack with partners to deploy and scale the utilization of impactful assets, driving novelty, awareness, engagement and conversion. Establish technology at retail partners to automate and simplify asset deployment and data exchange.
  • Agency & Brand partnerships Work with existing and connect with leading agencies as well as retailers and other brands to implement planned campaigns/promotions and to distill takeaways and insights. Build pilots and scale solutions.
  • Partner Management closely collaborate with Account Management, Digital Marketing and retailers to increase conversion and brand engagement through the year. Engage with our regional CoE in E-Commerce to absorb practices, cross-country alignments but also share practices to the cross-functional teams.
  • Competency Building support in building E-Commerce and Digital competencies across the organization. Make sure you stay up to date on the latest trends and industry standards in E-Commerce.

FAQs

Do we support remote work?

Yes, we operate on a hybrid working model with 3 days in the office and 2 days remote.

Is relocation support provided for this position?

No, relocation support is not offered for this position.

What are the core responsibilities of the Senior E-Commerce Marketing Manager?

The core responsibilities include functional leadership of E-Commerce Marketing, innovation scouting, promotional planning, consistent brand execution, brand deployment, agency and brand partnerships, partner management, and competency building.

What qualifications are required for this position?

Candidates should have several years of experience in E-Commerce or Omnichannel environments, leadership experience, a proven track record in technology and innovation, experience in retail marketing, strong project management skills, advanced solution selling skills, and excellent German and strong English language skills.

Where is the position based?

The position is based in the Sales office in Grasbrunn, Germany.

What kind of experience should the candidate have?

Candidates should have a focus on driving innovation and solutions within E-Commerce or Omnichannel environments, with experience in retail marketing, digital merchandising, and consumer & shopper engagement.

What benefits are offered to employees?

Benefits include family care leave, life and disability insurance, wellness resources, a colleague discount, and potential bonuses based on goal achievement.

Is there a focus on diversity and inclusion within the company?

Yes, the LEGO Group strives to create a diverse, dynamic, and inclusive culture, encouraging applicants from all backgrounds to apply.

What is the company's stance on children's rights?

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing globally, and candidates with high engagement with children are required to undergo Child Safeguarding Background Screening.

When are applications reviewed for this position?

Applications are reviewed on an ongoing basis, and the job may be amended or withdrawn at any time, so candidates are encouraged to apply as soon as possible.

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!