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Senior Manager, Digital Marketing - Amazon

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Gap Inc.

3mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • San Francisco

AI generated summary

  • You should be a full-funnel marketer with Amazon experience, skilled in process building, collaboration, communication, and managing vendors, particularly in fashion marketing.
  • You will lead innovative marketing campaigns on Amazon, manage budgets, analyze data for optimizations, collaborate with cross-functional teams, and monitor market trends to drive growth and customer engagement.

Requirements

  • A full-funnel online marketeer, with experience delivering all types of online marketing, from brand campaigns through to sales driving PPC and PLA ads
  • A process builder, able to establish processes to ensure efficient delivery of significant sales volumes
  • A collaborator, comfortable working with cross functional teams to deliver projects with tight timelines to high standards
  • A communicator, comfortable explaining high level strategies, providing insight to senior stakeholders and explaining complexities and nuances of the channels to peers of differing skillsets and experiences
  • Experienced in fashion/apparel marketing globally and in NA
  • Experience running digital marketing campaigns on Amazon NA
  • Experienced managing 3rd party vendors and leading a team

Responsibilities

  • Deliver bar-raising marketing campaigns to support new launches, seasonal collections and marquee sales events on Amazon NA.
  • Lead innovative, high-impact marketing campaigns to drive new product launches, seasonal collections, and marquee sales events on Amazon NA.
  • Manage full-funnel marketing initiatives through a 3rd party agency, focusing on brand awareness, customer engagement, sales growth, acquisition, and retention, while aligning with overall brand strategies and business objectives.
  • Identify and implement A+ content opportunities, collaborating with agencies and internal teams to elevate the customer experience and provide actionable insights on content performance.
  • Oversee a substantial marketing budget, optimizing for efficient ROAS, scalable growth, and profitability.
  • Analyze performance data and trends, delivering insights to drive future marketing optimizations and strategic growth plans.
  • Partner with cross-functional experts to foster brand collaboration, enhance internal education, and identify new growth opportunities for Gap Inc. brands on Amazon.
  • Develop and execute robust Amazon account strategies, ensuring alignment with revenue, profitability, and growth targets.
  • Collaborate with Sales and Marketing teams to create and implement promotional campaigns, customer marketing initiatives, and digital media plans aimed at boosting traffic, conversions, and brand equity.
  • Manage the promotional calendar and search strategies to acquire new customers and improve retention.
  • Monitor and assess market trends, competitive dynamics, and consumer behavior to inform and adapt marketing strategies.
  • Work closely with supply chain and operations teams to ensure efficient order fulfillment, inventory management, and demand planning for seamless customer satisfaction.

FAQs

What is the job title for this position?

The job title is Senior Manager, Digital Marketing - Amazon.

What are the main responsibilities of the Senior Manager of Digital Marketing?

The main responsibilities include managing marketing campaigns, driving customer acquisition and retention, overseeing a marketing budget, and collaborating with cross-functional teams to develop and execute strategies on Amazon NA.

What experience is required for this position?

Candidates should have experience in full-funnel online marketing, particularly in fashion/apparel marketing globally and in North America, as well as experience running digital marketing campaigns on Amazon NA.

Is experience with 3rd party vendors necessary?

Yes, experience managing 3rd party vendors and leading a team is required for this role.

What kind of marketing campaigns will the candidate lead?

The candidate will lead innovative, high-impact marketing campaigns for new product launches, seasonal collections, and marquee sales events on Amazon NA.

What qualifications are preferred for this role?

Preferred qualifications include solid experience in online marketing, strong collaboration skills, proven communication abilities with senior stakeholders, and a track record of delivering significant sales volumes.

What benefits does Gap Inc. offer?

Benefits include merchandise discounts, a competitive Paid Time Off plan, volunteer hours, a robust 401(k) plan with company matching, employee stock purchase plans, and medical, dental, vision, and life insurance options.

What is the salary range for this position?

The salary range for this position is $140,700 - $186,400 USD, based on qualifications, experience, skill level, competencies, and work location.

Does Gap Inc. support diversity and inclusion in the workplace?

Yes, Gap Inc. is committed to fostering a diverse and inclusive environment and has received numerous awards for its commitment to equality.

What is the expected work location for this role?

The work location is primarily remote but may require a hybrid format.

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Gap Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Join our team.