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Senior Manager, Front Line Marketing - Punjab, J&K, Haryana

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The Coca-Cola Company

1mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Business, Operations & Strategy
  • Chandigarh

AI generated summary

  • You need 8-10 years of marketing and leadership experience, strong commercial acumen, relationship management skills, and expertise in marketing activation and media buying.
  • You will align with local bottlers on marketing strategies, manage brand activations, execute local media buys, and enhance customer relationships while overseeing campaign localization.

Requirements

  • Significant mkt and leadership experience (8-10 years) with some people management experience
  • Direct experience with marketing activation
  • Business and commercial acumen, including financial expertise
  • Experience working with TCCC external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams is preferred
  • Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer/ shopper insights) and other key elements of broader OU / global strategy, as necessary
  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
  • Ability to identify needs for campaign localization or customization as necessary
  • Ability to guide media buying (in partnership with Mkt procurement), as necessary
  • Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams
  • Role will also interact frequently with Bottlers and external parties (activation agencies, media)
  • Marketing activation / execution
  • Market dynamics in franchise unit geo
  • POs and experiential marketing
  • TCCC business models
  • Business / Commercial Acumen
  • Media buying
  • Relationship management (with external stakeholders)
  • Consumer insights
  • Team management & leadership
  • Growth-oriented thinking

Responsibilities

  • Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
  • Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
  • Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
  • Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
  • Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
  • Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
  • Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

FAQs

What is the job location for this position?

The job location is Chandigarh.

What are the primary responsibilities of the Senior Manager, Front Line Marketing?

The primary responsibilities include driving local bottler alignment on marketing agendas, overseeing localization and real-time amplification of IMX campaigns, managing brand activation at the local level, and maintaining strong relationships with key customers.

What level of experience is required for this position?

The position requires significant marketing and leadership experience of 8-10 years, with some people management experience preferred.

Is experience with marketing activation necessary for this role?

Yes, direct experience with marketing activation is a key requirement for this role.

What key skills are essential for the Senior Manager, Front Line Marketing?

Essential skills include marketing activation/execution, understanding market dynamics, business/commercial acumen, media buying, and relationship management with external stakeholders.

How will communication be structured in this role?

Communication will require frequent interaction with various teams including OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU Franchise leadership teams, as well as with bottlers and external parties.

What is the company's culture and growth focus?

The company emphasizes an inclusive culture grounded in its purpose, focusing on four key behaviors: being curious, empowered, inclusive, and agile, while valuing continuous learning and improvement.

Is there an annual incentive associated with this position?

Yes, there is an annual incentive reference value percentage of 15, which is a market-based competitive value for the role.

Will the Senior Manager engage with external parties?

Yes, the role will frequently interact with external parties, including activation agencies and media.

What kind of marketing experience is beneficial for this role?

Experience working with TCCC external partners, as well as in cross-functional and cross-geographical teams, is beneficial for this role.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.