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Senior Manager - Internal Communication(Tata Smart City)

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Tata Motors

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Mumbai

AI generated summary

  • You need 5-7 years in communication, an MBA in Advertising or related fields, and strong storytelling, writing, and digital content development skills.
  • You will execute strategic internal communications, collaborate on campaigns, create engaging content, manage the intranet, and analyze initiatives to enhance employee engagement and culture.

Requirements

  • Experience 5-7 years in the field of communication,
  • MBA in Advertising, Graduation & Post Graduation in Management/ Journalism/ Mass communications/ Communications Management/ Media and Advertising/ Marketing
  • Skills Storytelling,
  • Content development,
  • Writing, Digital
  • Mass Communication

Responsibilities

  • Act as a centre of expertise and excellence (COE) to execute strategic and leadership communication.
  • Actively collaborate with other COEs, Corporate Functions and Business Partners to drive engagement internally with guidance from Lead Internal Communications.
  • Work closely with the Lead Internal Comms to curate and narrate interesting stories to propagate culture, values and relevant themes.
  • Conceive, organise and implement ideas and strategies to inform, educate and engage employees with guidance from Lead Internal Communications.
  • Responsible for executing and maintaining key collaterals including newsletters, and corporate content for intranet (mytatamotors.com) with guidance from Lead Internal Communications.
  • Develop, update and timely disseminate all relevant collateral to facilitate this.
  • Address all routine queries and issues management to enhance internal communication for TML, in line with company guidelines and policies with guidance Lead Internal Comms.
  • Work with Lead, Internal Comms to make Internal communications a two-way exchange, driving engagement and inspire behaviour change via a holistic 360 approach.
  • Work closely with the Internal Comms lead in crafting senior management key messages to be conveyed and accordingly execute relevant collaterals and campaigns.
  • Work closely with the Lead Internal Comms to create an appropriate internal communications strategy, plan and calendar for sustained coverage of brand, product and business achievements.
  • Engage with relevant agencies and team members to execute holistic plans to drive the desired narrative with necessary guidance from the Lead Internal comms.
  • Identify opportunities to suitably hero employees for inspiring achievements and accomplishments.
  • Identify potential issues that may crop up and proactively suggest measure to mitigate impact.
  • Regular monitoring and analysis of impact of actions and initiatives undertaken for continuous learning and refinement as needed with guidance from Lead Internal Comms.
  • Co-ordinate with supporting team as well as partner agencies to optimize results with guidance from Lead Internal Comms.
  • Support Lead Internal Comms in strategic communication and reputation management initiatives.
  • Ensure a comprehensive Internal communications programme and calendar is implemented for businesses and function in alignment with respective business partner.
  • Support Lead Internal Comms create and execute appropriate events and collateral to drive messaging and facilitate interactions.
  • Work closely with Lead Internal Comms to ideate and recommend appropriate Communication tools to make internal communication more engaging and purposeful.
  • Work closely with Lead Internal Comms to organize and execute necessary physical/virtual events for engagements – Coffee Sessions, Ask Me Anything, Dialogue with ExCom.
  • Curate and contribute content for Tata Group communication platforms.
  • Identify trends and interventions required from impact analysis of activities and initiatives undertaken.
  • Custodian of company intranet - Ensure all relevant information is updated on it timely.
  • Work with Lead Internal Comms on making communication digital and visually rich.
  • Demonstrate innovation in ideation and execution.
  • Drive 1 thematic campaign every quarter internally.
  • Adopt and adapt new communication tools to engage audiences and drive messaging.
  • Build repertoire of new, emerging skill sets for self.
  • Ensure improvement in Impact, efficiency and effectiveness of internal communication initiatives.
  • Execute new tools/formats, as required.
  • Track and measure output and outcomes of initiatives undertaken.

FAQs

What is the main responsibility of the Senior Manager - Internal Communication position?

The main responsibility is to provide holistic communication solutions to engage with internal audiences and drive strategic and leadership communication.

Who will this position report to?

This position will report into and work closely with the Lead Internal Communication.

What type of media will the Senior Manager focus on?

The Senior Manager will focus on earned, owned, and shared media for internal communication.

What qualifications are required for this position?

The required qualifications include an MBA in Advertising and a graduation/post-graduation in Management, Journalism, Mass Communications, Communications Management, Media and Advertising, or Marketing.

What skills are necessary for the candidate?

Candidates should possess skills in storytelling, content development, writing, digital communication, and mass communication.

How many years of experience is needed for this role?

The role requires 5-7 years of experience in the field of communication.

Will the candidate be responsible for managing the company intranet?

Yes, the candidate will serve as the custodian of the company intranet, ensuring timely updates of all relevant information.

Is there an expectation for the candidate to monitor and analyze the impact of communication initiatives?

Yes, regular monitoring and analysis of the impact of actions and initiatives are expected for continuous learning and refinement.

Will the Senior Manager have a role in organizing events?

Yes, the Senior Manager will work closely with the Lead Internal Comms to organize and execute necessary physical and virtual events for engagement.

Will the candidate be involved in creating communication strategies?

Yes, the candidate will work closely with the Lead Internal Comms to create and execute internal communication strategies, plans, and calendars.

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Tata Motors

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".