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Senior Manager(L5) - Territory Sales Manager New Cars

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Sales & Business Development

AI generated summary

  • You should have a B.E./MBA, 2-8 years in sales/channel management (auto/FMCG), financial acumen, technical skills, and strong communication, negotiation, and data analytics abilities.
  • You will plan sales targets, manage dealer relationships, drive team training, ensure customer experience, monitor pipeline, and gather market intelligence to enhance performance and revenue.

Requirements

  • Education B.E./ /Post Graduate (Preferably MBA)
  • Relevant Experience
  • 2-8 years experience in sales and channel management (GET/ PGT freshers from top 20 institutes after proper sales training)
  • Automobile/Auto Ancillary/Consumer Durables/FMCG
  • Skills & Competencies
  • Financial acumen
  • Technical skills
  • Communication skills
  • Negotiation Skills
  • Data Analytics

Responsibilities

  • Planning, Forecasting And Meeting Sales And Downstream Business Targets
  • Ensure periodic (Monthly & quarterly) sales projection - dealer wise / model wise for the territory using seasonality / market trends / pipelines / bulk deals etc.
  • BTL / ATL Plan and execution towards the results and review mechanism by weekly PDCA
  • Monitor the enquiry generation thru various sources and drive improvements in conversion ratios which thus increases the pipe line.
  • Monitor TD penetration which will help in increasing the conversion ratio
  • Pipe line management and weekly target review in order to identify gaps in the process and take corrective actions with respect to the targets
  • Drive the non-auto revenue streams like TMI, TMA, Accessories, Extended warranty, AMC in coordination with the downstream revenues team in order to increase revenues & improve profitability through these streams.
  • Dealer Management
  • Drive and manage dealer relationship through regular interactions, resolving dealer issues and supporting dealer business through resource allocations - manpower/ budgets / activities etc.
  • Conduct monthly performance review and PDCA of dealer business plans through DP and dealer sales team to ensure proper utilization of dealer resources like infrastructure, working capital, manpower, etc.
  • Anticipate future dealership needs, predicting foreseen and unforeseen risks and preparing counter actions.
  • Timely Submission and coordination with regional finance team in settlement of dealer claims.
  • Team Management
  • Identifying training needs of dealer sales team and provide training to team members on new models/processes when required
  • Based on low performance & low SSI score identify required training needs to CA's, and need to hand hold them for better performance and also ensure overall productivity
  • Ensure timely disbursement of sales team incentives & R&R programs to the sales team for better motivation and retention
  • Recruitment of dealers teams per norms
  • Network
  • Ensure DI norms/manpower availability/productivity in Fclass/NED's and update the same to Network team
  • Update to network team on competition network expansion in the territory & inputs on our presence
  • Handholding new dealers closely for the first year of their operations along with sales team.
  • Ensuring Best In Class Customer Experience
  • Implement the SSI process at dealerships, conducting regular reviews with CRM/GM/DP & dealer sales team, and need to create action plan and execute for SSI improvement.
  • Drive retail excellence initiatives like NAVRATNA, monitor scores and intervene as and when required for guiding corrective actions
  • Supporting Market Intelligence
  • Ensuring through regular customer feedback capturing of product & services and escalate the same to SH
  • Track competition activities, sales trends, consumer schemes and dealer incentive programs through retail marketing teams in order to stay competitive in the field actions

FAQs

What is the primary purpose of the Senior Manager (L5) - Territory Sales Manager role?

The primary purpose of this role is to achieve sales of passenger vehicles in assigned dealerships through close coordination with dealer principals and sales teams, in order to meet desired volumes, market share, and customer experience within company guidelines.

What are the key responsibilities of this position?

Key responsibilities include planning and forecasting sales, managing dealer relationships, team management, ensuring customer experience quality, and supporting market intelligence.

What kind of experience is required for this role?

Candidates should have 2-8 years of experience in sales and channel management, particularly in the automobile, auto ancillary, consumer durables, or FMCG sectors. Fresh graduates from top 20 institutes after proper sales training are also considered.

Is there a specific educational qualification preferred for this position?

Yes, a B.E. or post-graduate degree (preferably an MBA) is preferred for candidates applying for this position.

What skills are essential for success in this role?

Essential skills include financial acumen, technical skills, strong communication and negotiation skills, as well as data analytics capabilities.

How does the company support dealer management?

The company supports dealer management through regular interactions, resolving dealer issues, conducting performance reviews, and helping anticipate future dealership needs through resource allocations.

What is the approach to ensuring customer experience at dealerships?

The approach involves implementing the SSI process at dealerships, conducting regular reviews, and driving retail excellence initiatives to monitor and improve customer satisfaction scores.

Will there be training provided for the dealer sales teams?

Yes, the role includes identifying training needs and providing necessary training for dealer sales team members on new models and processes.

Are there opportunities for career advancement in this position?

Yes, opportunities for career advancement are available, especially through performance improvement and successful management of dealer operations.

How does the role contribute to revenue streams beyond automobile sales?

The role contributes by driving non-auto revenue streams like TMI, TMA, Accessories, Extended Warranty, and AMC in coordination with the downstream revenues team to enhance overall profitability.

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".