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Senior Manager, Marketing (Accountancy)

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IRIS Software Group

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing

AI generated summary

  • You need a degree in marketing, leadership experience, B2B expertise, and a data-driven mindset to excel in shaping and executing successful marketing strategies. Think big, stay organized, and embrace innovation. Show drive, resilience, and a sense of humor.
  • You will lead strategic marketing planning, oversee campaign execution, and guide team members to drive impactful results aligned with company goals.

Requirements

  • A degree in Marketing, Communications, Public Relations, or related fields.
  • Extensive background in marketing, with demonstrated team management expertise.
  • Proven B2B marketing experience targeting UK professional services.
  • Experience developing and executing go-to-market strategies and impactful marketing campaigns.
  • Strong track record of optimizing programs, campaigns, and customer journeys to drive demand and exceed targets.
  • To succeed in this role, you should also be:
  • Results-driven with a knack for setting and achieving ambitious goals.
  • A strategic thinker with exceptional interpersonal and communication skills.
  • Highly organised with the ability to distill complex information into clear, actionable insights.
  • Innovative and willing to challenge conventional methods for improved outcomes.
  • Enthusiastic, with a competitive spirit and a sense of humour.

Responsibilities

  • Strategic Direction:
  • Own and develop comprehensive marketing plans that drive impactful results.
  • Lead cross-functional teams to execute global integrated campaigns efficiently.
  • Act as the central source of truth for program-related knowledge and communication.
  • Campaigns & Tactical Planning:
  • Collaborate closely with cross-functional teams to develop targeted campaigns supporting account-based marketing efforts.
  • Monitor and optimize campaign performance to ensure resonance and effectiveness.
  • People Leadership and Performance:
  • Foster a high-performance culture by aligning team objectives with IRIS' mission and vision.
  • Provide coaching, feedback, and growth opportunities to team members, fostering a collaborative environment.

FAQs

What qualifications are required for the Senior Manager, Marketing role in the accountancy sector?

The ideal candidate should have a degree in Marketing, Communications, Public Relations, or related fields. They should also have extensive marketing experience, demonstrated team management expertise, and proven B2B marketing experience targeting UK professional services.

What are the key responsibilities of the Senior Manager, Marketing in the accountancy sector?

The Senior Manager will be responsible for developing comprehensive marketing plans, leading cross-functional teams to execute campaigns, optimizing campaign performance, fostering a high-performance culture, and aligning team objectives with the company's mission and vision.

What skills are necessary to excel in the Senior Manager, Marketing role for accountancy?

The successful candidate should be results-driven, strategic, highly organised, innovative, and possess exceptional interpersonal and communication skills. They should also have a strong track record of optimizing programs, campaigns, and customer journeys to drive demand and exceed targets.

What kind of experience should the Senior Marketing Manager have in targeting the accountancy sector?

The ideal candidate should have experience developing and executing go-to-market strategies and impactful marketing campaigns targeting UK professional services in the accountancy sector.

What characteristics are important for a Senior Manager, Marketing in the accountancy sector?

The successful candidate should be enthusiastic, competitive, and have a sense of humor. They should also be willing to challenge conventional methods for improved outcomes and have a knack for setting and achieving ambitious goals.

IRIS Software Group

Unlock your Power with the Masters of Time

1001-5000
Employees

Mission & Purpose

IRIS Software Group is a leading global provider of mission critical software and services and one of UK’s largest privately held software companies. We help organisations to make better business decisions by developing integrated software solutions to minimise admin, make business processes more efficient and give more time to do what’s valued. We started 45 years ago with accountancy software and have evolved to be trusted by more than 100,000 customers in 135 countries around the world. We invest heavily in development using the latest processes and technologies, driven by our Indian and Romanian Product Development Centres to build the next generation of cloud-based accountancy, HR and education solutions. Our global and domestic payroll and HR solutions are used nearly five million employees. Almost one million UK employees are managed by our HR solutions, and one in eight UK employees are paid through IRIS payroll solutions. We are the largest third-party online tax filer with UK Government, and we are used by 54 of the top 100 US and 91 of the top 100 UK accountancy firms. We also serve over 13,000 schools and academies, and almost five million UK families use our apps to connect to their child’s school. In the last year, we have been awarded Technology Company of the Year in the UK Tech Awards; Employer of the Year in the Thames Valley Tech Awards; and the Americas Prime Award from the K2 Enterprise Awards. IRIS Education has been named Company of the Year at the UK National MAT Awards 2023, and crowned Company of the Year (more than 12m) in the Bett Awards 2023.

Culture & Values

  • Innovation

    We are creative and fearless in our work and curious and hungry to discover smarter solutions. We always focus on improvement and embrace change.

  • Make it Happen

    We focus on the task at hand and produce high-quality results within ambitious timescales. We set stretch goals for ourselves and our teams and deliver at pace.

  • Passion

    We take pride in our business. We are energetic, enthusiastic and highly self-motivated. We bring passion to our roles and encourage and inspire those around us.

  • Accountability

    We take ownership of our work and lead from the front. We seek out solutions, are trustworthy and act with integrity and honesty. We deliver on our promises.

  • Customer Focus

    The customer’s needs are our priority. We exceed their expectations and delight them with outstanding service and great outcomes.

  • Teamwork

    We work effectively both independently and with colleagues. We collaborate widely and build supportive, open environments where people give their best. We appreciate, respect and care for others.

Benefits

  • Generous holiday allowance

  • Charity / volunteering days

  • Income protection insurance

  • Life assurance

  • Private healthcare

  • Employee Assistance Program

  • Pension with NI uplift via salary sacrifice

  • Enhanced maternity pay

  • Competitive pay and bonus scheme* (where applicable*)

  • Cycle to work scheme

  • Additional discount schemes (gym membership, discounted Vodafone phone plans, high street and big brand shopping discounts etc.)