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Senior Manager-Marketing - Creatives & Content- EV-TPEM

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Tata Motors

1mo ago

  • Job
    Full-time
    Mid, Senior & Expert Level
  • Marketing
    Creative Arts & Fashion
  • Mumbai

AI generated summary

  • You must have a graduation + MBA/B.Tech, 3-10 years in digital marketing, auto sector experience, content development skills, social media expertise, strong communication, and design software proficiency.
  • You will develop content strategies, manage sales literature, set up a Content Factory, execute content calendars, report on performance, and oversee agency management.

Requirements

  • Qualification: Graduation + Masters/MBA (Marketing, Journalism, or related fields) or B.Tech/B.E.
  • Desired Work Experience: 3-10 years in Digital Marketing and communications strategy, with a focus on the Automotive sector.
  • Necessary Knowledge: Strong understanding of content development and dissemination best practices.
  • Desired Industry and Sectors: Experience in Automotive or related sectors is preferred.
  • Strategic brand management
  • Proficiency in design software
  • Creativity and original content development
  • Proven experience as a content manager
  • Social media marketing expertise
  • Excellent written and verbal communication skills (English)
  • Attention to detail
  • Strong organizational and time-management skills

Responsibilities

  • Content Strategy Development:
  • Build TPEM’s cross-platform/Omni-channel content strategy.
  • Create short-term and long-term content roadmaps aligned with TPEM’s business priorities and brand pillars.
  • Ensure tone of voice across all content aligns with TPEM’s brand positioning and identity.
  • Sales Literature Management:
  • Develop product sales literature for all brand touch points (website, brochure, video brochure, sales tools) in collaboration with the Product Marketing team.
  • Establish a process for monthly updates to keep product information current.
  • Content Factory Setup:
  • Establish a Content Factory tailored for the electric mobility audience to assist internal stakeholders with offline/online communication.
  • Assess content performance and ensure optimization and compliance with legal mandates.
  • Content Calendar Development & Execution:
  • Create and execute a monthly content calendar for cross-platform deployment.
  • Collaborate with media teams for content development, lead generation, and events.
  • Reporting and Analysis:
  • Track and report on content performance, industry trends, and competition strategies.
  • Agency Management:
  • Oversee day-to-day management of content agencies, ensuring alignment with TPEM’s business priorities.
  • Monitor performance metrics and conduct monthly review meetings.

FAQs

What is the role of the Senior Manager – Creative & Content focused on?

The role focuses on developing and deploying TPEM's content strategy by creating targeted creative pieces that support the company's objectives across brand Omni-channel platforms.

Who does the Senior Manager report to?

The Senior Manager reports to the Deputy General Manager – Creative & Media.

What are the primary responsibilities of this position?

The primary responsibilities include developing content strategies, managing sales literature, setting up a Content Factory, creating and executing a content calendar, conducting reporting and analysis, and overseeing agency management.

What qualifications are required for this role?

A graduation degree along with a Masters/MBA in Marketing, Journalism, or related fields, or a B.Tech/B.E. is required.

How many years of experience are necessary for this position?

A candidate should have 3-10 years of experience in Digital Marketing and communications strategy, particularly in the Automotive sector.

What type of industry experience is preferred for candidates applying for this role?

Experience in the Automotive or related sectors is preferred.

What skills and competencies are essential for the Senior Manager – Creative & Content?

Essential skills include strategic brand management, proficiency in design software, creativity in content development, social media marketing expertise, excellent communication skills, attention to detail, and strong organizational skills.

How often does the Senior Manager interact with internal stakeholders?

Interaction frequency varies; for instance, the Head of Consumer Marketing is aligned with weekly, while Lead Creative & Media, Product Marketing, and Sales & Marketing teams are engaged daily.

What does the content calendar entail in this role?

The content calendar is created and executed on a monthly basis for cross-platform deployment to support the company's marketing efforts.

Will the Senior Manager be working with external agencies?

Yes, the Senior Manager will work with external agencies to develop content across various brand touch points on a daily basis.

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Tata Motors

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".