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Senior Manager-Retail Sales-Sales & Marketing-TMPV

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Indore

AI generated summary

  • You must have a B.E/B.Tech & MBA, 5-6 years in EV/PV sales, strong communication skills, team leadership, and a data-driven, results-oriented approach. Knowledge of sales processes is essential.
  • You will drive EV retail sales, manage dealership relationships, optimize lead generation, oversee customer interactions, and collaborate with sales and marketing teams to achieve targets.

Requirements

  • Education: B.E/ B. Tech & MBA - Sales & Marketing
  • Relevant Experience: 5-6 years of Sales & Marketing experience with a focus in EV/PV sales.
  • Understanding of Competition Product Portfolio and own competitive advantage.
  • Ability to communicate with learned and environmentally conscious set of Customers.
  • Experience in Value Selling concept of Sales.
  • Ability to lead and manage teams and achieve targets; drive product specialists and dealerships to achieve retail targets
  • Strong Oral & written communication with good fluency in English language and local language of relevant city/region
  • Ability to guide teams in prioritizing and managing customer pipeline without losing sales
  • Strong planning & problem solving skills to create city specific market activation plans, tie-ups and customer schemes
  • Knowledge of EV/PV sales process and sales resource allocation
  • Ability to influence colleagues/ other BU manpower without direct reporting relationship
  • Strong sales team leadership experience/ skills, evidenced through track record or references
  • Strong experience in Retail customer management, handling escalations and working with multiple internal stakeholders etc.
  • Knowledge of EV/PV sales process and sales resource allocation
  • Good technical knowledge of EV/PV products along with product features
  • Effective Communication and Influencing Skills
  • Ability to drive teams to meet targets
  • Result Oriented approach
  • Accountability & Ownership
  • Ability to change user behaviour
  • Data Driven

Responsibilities

  • Driving EV Retail Sales Volumes & Market Share
  • Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams
  • Direct responsibility of managing sales in Store-in-Store/Experience Centres
  • Micro-market activation: Identify, optimize and conduct micro market activations within the region to optimize lead generation and conversion
  • Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets
  • Optimize test drives and conversion through special initiatives executed through dealers and alternate channels
  • Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head – EV Retail Sales
  • Develop and manage region specific tie-ups to increase value proposition of EVs
  • Manage Customer Relationships
  • Engage frequently with EV customers & serve as first point of escalation for customers (adhering to SLAs)
  • Share feedback with Charging Solutions & Customer Experience teams
  • Team Management
  • Monitor Sales funnel and direct Product Specialists to
  • Manage pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail customer satisfaction.
  • Onboard and manage product specialists across relevant sales channels
  • Stakeholder Profiles & Nature of Interactions
  • Internal
  • Regional Customer Care Manager
  • Specific service campaigns/ communicate service-related issues being faced by retail customers in the region
  • Sales Planning
  • Providing inputs on the sales forecast and tracking delivery
  • Zonal Retail Marketing
  • Align on EV specific offers
  • Charging Solutions/ Customer Experience
  • Communicating product/service feedback received on-ground to charging/customer experience team
  • PVBU TSM
  • Interface with TSMs to seek dealer support and ensure dealer focus to achieve retail targets
  • External
  • Channel Partners
  • Direct Feedback/ daily assistance to them to sort issues.
  • Financial Institutions
  • For financial offerings as required by retail customers (along with RCFI, at times directly)

FAQs

What is the primary purpose of the Senior Manager-Retail Sales role?

The primary purpose of the Senior Manager-Retail Sales role is to drive retail sales of Passenger Electric Vehicles (EVs) to personal customers in assigned regions, achieving business objectives related to volumes, market share, and customer experience.

What kind of experience is required for this position?

The desired candidate should have 5-6 years of Sales & Marketing experience with a focus on EV/PV sales.

What educational qualifications are preferred for this role?

A B.E/B. Tech and an MBA in Sales & Marketing are preferred educational qualifications for this role.

What are the key responsibilities associated with this position?

Key responsibilities include driving EV retail sales volumes and market share, managing customer relationships, team management, and stakeholder engagement.

What skills and competencies are necessary for success in this role?

Necessary skills include effective communication and influencing skills, the ability to drive teams to meet targets, a result-oriented approach, accountability, ownership, and being data-driven.

How does this role interact with internal stakeholders?

The Senior Manager will interact with various internal stakeholders including the Regional Customer Care Manager, Sales Planning, Zonal Retail Marketing, Charging Solutions, and Product Line Managers to align on sales forecasts, service issues, and EV-specific offers.

What kind of external relationships will the Senior Manager be responsible for managing?

The role will involve managing relationships with channel partners for direct feedback and support, as well as with financial institutions for offering financial solutions to retail customers.

How important is team management in this role?

Team management is very important as the incumbent will monitor the sales funnel, direct product specialists, onboard relevant sales channel staff, and drive the overall achievement of retail sales targets.

Is knowledge of the EV/PV sales process crucial for this role?

Yes, having knowledge of the EV/PV sales process and resource allocation is crucial for effectively achieving the retail sales objectives.

What type of customer feedback is important for this position?

Feedback related to customer service campaigns, product features, and overall customer experience is important for communicating improvements to the Charging Solutions and Customer Experience teams.

What is the expected communication proficiency for this role?

Strong oral and written communication skills in both English and the local language of the relevant city/region are expected for effective engagement with customers and stakeholders.

What approach should the candidate have toward sales?

A data-driven, result-oriented approach focusing on value selling and having the ability to influence and lead teams is essential for achieving targets in this role.

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".