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Senior Marketing Specialist

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Uniqlo

3mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Marketing
  • Berlin
  • Quick Apply

AI generated summary

  • You need a marketing degree, 2-5 years in consumer lifestyle/fashion, fluency in English and German, strong project management skills, and a passion for sustainability.
  • You will execute marketing strategies, plan events, produce reports, manage offline media, develop partnerships, coordinate retail marketing, and collaborate with cross-functional teams.

Requirements

  • Bachelors in Marketing, Communication or similar
  • 2 to 5 years’ experience in marketing, in consumer lifestyle or fashion apparel brands, either in-house or agency
  • Experience working in or with international brands
  • Experience across traditional and new media
  • Experience working with influencers
  • Fluent in English and German is a must, any other EU languages are a plus
  • Affinity with sustainability is a plus
  • Having worked in a retail environment is a plus
  • Good project manager with attention to detail
  • Excellent planner, very deadline oriented and ability to work flexibly in a fast-moving work environment
  • Strong team player that loves collaboration and cross functional work
  • Strong writing and creative skills with the ability of finding new ways to connect and express brand values and characteristics
  • Ability to read sales data and google analytics and draw conclusions/write summaries.
  • A self-starter, able to work both independently and in collaboration with other functions to achieve the company’s goals.
  • Digital competences with a good understanding of the relevant social media channels established and upcoming
  • Committed to integrity and respect for others
  • Eager to learn and willing to take on additional responsibilities

Responsibilities

  • Building and executing the marketing strategy for UNIQLO Germany together with the wider Brand Marketing team, at both a local and international level.
  • Supporting the strategic marketing seasonal plan and long-term branding activations.
  • Planning, coordinating and executing various marketing events (store opening events, customer in-store activations, sustainability events, influencer events, ‘Live station’…) in close collaboration with the marketing and store operation team.
  • Producing weekly marketing and PR reports, as well as regular campaign, and activity performance reports.
  • Taking ownership of the creation of offline media (out of home, leaflets, magazines, print ads, etc) including leading the creative and production agencies.
  • Identifying and developing partnerships with stakeholders (local businesses, artists, brands etc.) to support campaigns, RE UNIQLO Studio, UTme! and grow brand awareness.
  • Coordination and management of retail marketing and being the main point of contact for UNIQLO Germany stores.
  • Building cross functional collaboration with EU functions, which will include digital marketing, other local market marketing teams, and global marketing.

FAQs

What is the job title for this position?

The job title for this position is Senior Marketing Specialist.

Where is the location for this job?

The location for this job is in Berlin, Germany, at the UNIQLO head office.

What will be the primary responsibility of the Senior Marketing Specialist?

The primary responsibility will be to contribute to the development and execution of the marketing strategy for UNIQLO Germany, promoting the UNIQLO brand and LifeWear concept.

What kind of marketing events will the Senior Marketing Specialist be planning and executing?

The Senior Marketing Specialist will be planning and executing various marketing events such as store opening events, customer in-store activations, sustainability events, influencer events, and 'Live station' events.

How many years of experience are required for this position?

The position requires 2 to 5 years of experience in marketing, particularly in consumer lifestyle or fashion apparel brands.

Is fluency in any specific languages required?

Yes, fluency in English and German is a must, and any other EU languages are considered a plus.

Is there an affinity with sustainability valued in applicants?

Yes, having an affinity with sustainability is considered a plus for applicants.

Are there any benefits offered to employees in this role?

Yes, benefits include a 30-day holiday allowance, bi-annual bonus potential, profit share scheme, meal allowance, mobility allowance, staff discount, and more.

What kind of environment does the role require the applicant to be comfortable working in?

The role requires the applicant to be comfortable working flexibly in a fast-moving work environment.

How should applicants submit their applications?

Applicants should upload a CV in English and, if applicable, a portfolio as part of their application.

Does UNIQLO practice inclusivity in their hiring process?

Yes, UNIQLO is an inclusive employer and welcomes applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities, or background.

Is there an opportunity for career growth within the company?

Yes, the job description indicates that the company is eager to support learning and taking on additional responsibilities, suggesting opportunities for career growth.

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Uniqlo

Changing clothes. Changing conventional wisdom. Change the world.

Retail & Consumer Goods
Industry
10,001+
Employees
1984
Founded Year

Mission & Purpose

About UNIQLO LifeWear Apparel that comes from the Japanese values of simplicity, quality, and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives. About UNIQLO and Fast Retailing UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe, and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.