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Senior Marketing Specialist (Contract)

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Staples

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Vaughan

AI generated summary

  • You need 3-5+ years in marketing, strong communication, project management, copywriting, and lead generation skills. Proficiency in MS Office, Salesforce, CMS, and analytics tools is essential.
  • You will manage brand budgets, execute marketing plans, coordinate events, maintain product information, develop digital campaigns, and design promotional content to boost sales.

Requirements

  • Excellent business communication skills, both written and verbal, and the ability to effectively communicate with all levels of internal and external stakeholders and support functions.
  • Detail oriented, highly organized individual with strong problem-solving abilities.
  • Ability to work accurately but efficiently, adjusting quickly to changing priorities and aggressive timelines.
  • Strong project management skills. Innate forward-thinker with passion for driving positive change.
  • Proven ability to translate customer needs and market insights into targeted marketing plans
  • Proven lead generation skills
  • Strong copywriting skills and ability to distill complex ideas into compelling marketing messaging
  • Working in a fast-paced environment
  • Ability to multitask and handle competing priorities
  • Have strong communication skills and business knowledge.
  • 3-5+ years' work experience
  • BA or BS required in Marketing or related field
  • Marketing and sales experience
  • Demonstrated proficiency in MS Office applications, specifically MS Excel, PowerPoint, Word and Outlook.
  • Experience with working in Salesforce, in CMS platforms, email marketing platforms, and reporting & analytics platforms (including Google Analytics).

Responsibilities

  • Work with Manager to manage assigned brand (corporate) marketing budget effectively.
  • Make recommendations on strategic brand marketing initiatives as part of annual planning process.
  • Adapt to shifting business needs and redesign elements of the brand marketing plan as required, making suggestions for how we continually improve.
  • Execute the brand marketing calendar on time and on budget.
  • Plan and execute events including: Seasonal Trade Shows, National Sales Meeting, Customer Advisory Board, Fashion Shows etc.
  • Execute seasonal collections, trend reports and monthly flyers and email cadences, working with merchandisers and vendors to source products; manage spreadsheet and product information.
  • Work with Sales enablement and represent Marketing through our vertical marketing strategy and planning.
  • Execute CASL-compliant digital marketing campaigns.
  • Design marketing campaigns, product promotions and public contents to drive incremental sales.

FAQs

What is the primary focus of the Senior Marketing Specialist role?

The primary focus is to create relevant and innovative marketing materials and content that drive incremental revenue and client loyalty for Staples Promotional Products.

What kind of projects will the Senior Marketing Specialist be managing?

The specialist will manage a range of projects, including short communications, complex strategies, integrated campaigns, brand marketing initiatives, and event planning.

What qualifications are required for this position?

A minimum of 3-5+ years of work experience is required, along with a BA or BS in Marketing or a related field.

What tools and platforms should candidates have experience with?

Candidates should demonstrate proficiency in MS Office applications, as well as experience with Salesforce, CMS platforms, email marketing platforms, and reporting & analytics platforms, including Google Analytics.

Is prior experience in marketing and sales necessary?

Yes, marketing and sales experience is preferred for this position.

How does the Senior Marketing Specialist manage the marketing budget?

The specialist will work with the Manager to manage the assigned brand marketing budget effectively and make recommendations on strategic initiatives during the annual planning process.

What kind of marketing campaigns will the specialist execute?

The specialist will design and execute marketing campaigns, product promotions, and public content aimed at driving incremental sales.

Are there opportunities for flexibility in the work schedule?

Yes, Staples offers flexible PTO (22 days) and a holiday schedule with 7 observed paid holidays.

What skills are crucial for success in this role?

Excellent business communication skills, strong project management abilities, detail orientation, problem-solving abilities, and the capacity to handle multitasking and competing priorities are crucial for success.

Will the Senior Marketing Specialist need to plan events?

Yes, planning and executing events such as Seasonal Trade Shows, National Sales Meetings, and Customer Advisory Boards will be part of the role's responsibilities.

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Staples

Hybrid & happy. Delivered. Let Staples’ expertise and curated products help you stay connected, productive and inspired.

Retail & Consumer Goods
Industry
10,001+
Employees
1986
Founded Year

Mission & Purpose

At Staples, Business is Human, which means our people ‘think beyond the algorithm’ to deliver for customers. A leader in workspace products and solutions for over 35 years, Staples has thousands of experts dedicated to applying their intuition, expertise, and experience to bring out the best that technology such as AI has to offer. These experts make work easier, smarter, and more efficient for businesses of all sizes. The company operates in North America through eCommerce and direct sales and is headquartered near Boston, Massachusetts.