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Senior Marketing Specialist – Enterprise Demand Generation & Campaign Messaging Strategy

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Adobe

1mo ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • France
    Remote

AI generated summary

  • You have 10+ years in Enterprise Marketing and Copywriting, strong writing skills, content marketing knowledge, fluency in German and English, and a relevant degree. Creativity and teamwork are essential.
  • You will craft localized messaging for B2B campaigns, ensuring alignment with regional trends, collaborate with teams on content, and refine narratives based on market research and customer insights.

Requirements

  • At least 10+ years of experience in Enterprise Marketing and Copy Writing, preferably in the technology, software or consulting industry (knowledge of Adobe products preferred).
  • Proven experience as a Content Creator, Copywriter, or similar role in high tech company
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of content marketing principles, international business acumen and research experience
  • Creative mindset with the ability to generate fresh and innovative ideas.
  • Strong interpersonal and time-management skills.
  • Ability to work independently and collaboratively within a team.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
  • Fluency in both German and English, any additional languages are nice-to-have

Responsibilities

  • The Adobe Enterprise Marketing team is looking for a Sr. Manager Enterprise Demand Generation and Campaign Messaging Strategy to own the development of impactful messaging for our B2B/Enterprise marketing and demand generation campaigns. This role will play a critical part in bridging high-level brand narratives with tactical campaign messages ensuring alignment across a wide array of assets, including brand campaigns, websites promotional materials, large scale events and digital campaigns. Local market knowledge, business trends, regulation requirements effecting enterprise businesses. The main responsibilities are:
  • Adapt global campaign messaging frameworks to align with regional market nuances, customer difficulties, and sub-industry trends.
  • Ensure the messaging resonates with local buying behaviors, business challenges, and regulatory requirements.
  • Incorporate region-specific proof points and talking points, such as industry benchmarks and competitive differentiators.
  • Craft narratives that elevate the company’s brand while prioritizing use cases for regions, balancing aspirational storytelling with actionable, persona-specific messaging.
  • Write opinion pieces/Adobe Point of view covering key vertical industries (FSI, Retail, Manufacturing/B2B, Gov).
  • Build and curate engaging content for our blogs and regional social platforms.
  • Write, edit, and proofread industry content to ensure it meets high standards of quality and consistency.
  • Keep informed about industry trends and standard processes to continually boost content quality and efficiency.
  • Work closely with content, campaign, field, GTM, PR&Comm, and product marketing to translate global messaging into market-specific messages and content, delivering regionalized messaging frameworks to Adobe content teams and local agencies to inform campaign copy creation and localization efforts.
  • Collaborate with brand, creative, and content teams to ensure the tone, copy, and narratives are aligned with both brand identity and campaign goals. Serve as a bridge between relevant global teams and regional teams, ensuring bidirectional feedback loops to refine positioning and messaging.
  • Collaborate with regional sales leaders and customer success teams to comprehend common objections, difficulties, and competitive pressures.
  • Review and provide feedback on campaign assets built based on their messaging to ensure alignment.
  • Drive ongoing research on regional competitors, industry trends, and customer needs to advise regional messaging tweaks.
  • Build and update a translation glossary and terminology database to ensure that technical and industry-specific terminology are accurately translated and align with local standards.
  • Provide feedback to translation vendors, agencies, or freelancers to improve quality and adherence.
  • Own the creation of messaging tailored to diverse enterprise personas, including C-Suite (CMO, CIO, CFO, CDO), Decision Makers (Directors to VP), and Practitioners (Marketers, Creatives, etc.), ensuring relevance across industries and outstanding business needs.
  • Apply customer insights, market research, and competitive analysis to develop messaging that speaks to target audiences and increases engagement.

FAQs

What is the primary role of the Senior Marketing Specialist for Enterprise Demand Generation & Campaign Messaging Strategy?

The primary role is to own the development of impactful messaging for B2B/Enterprise marketing and demand generation campaigns, ensuring alignment across various campaign assets and adapting global messaging frameworks to regional market nuances.

What qualifications do I need to apply for this position?

Candidates should have at least 10+ years of experience in Enterprise Marketing and Copywriting, preferably in the technology, software, or consulting industry, along with excellent writing and editing skills.

Is fluency in any specific languages required for this position?

Yes, fluency in both German and English is required. Additional languages are a plus.

What type of content will the Senior Marketing Specialist be responsible for creating?

The Specialist will be responsible for crafting campaign messaging, writing opinion pieces, curating content for blogs and social platforms, and developing messaging tailored to diverse enterprise personas.

Will I be working with other departments within Adobe?

Yes, collaboration with content, campaign, field, GTM, PR&Comm, and product marketing teams is a key aspect of the role to ensure alignment and effective messaging.

What educational background is preferred for this position?

A Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

Is prior knowledge of Adobe products necessary for this role?

While not mandatory, knowledge of Adobe products is preferred for this position, as it aligns with the company's focus and will aid in developing relevant messaging.

How often do I need to travel for this position?

The job description does not specify travel requirements, but depending on the role's responsibilities, occasional travel may be necessary.

Are there opportunities for professional development within this role?

Yes, Adobe is committed to creating exceptional employee experiences, which may include opportunities for growth and professional development.

How can I apply for this position?

Interested candidates can visit the Adobe career website to submit their application and resume for consideration.

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Adobe

Technology
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.