FAQs
What is the primary focus of the Senior Marketing Specialist role?
The primary focus is on strategy and concept creation for brand and culture-building events that align with overall business goals and growth objectives.
What types of events will the Senior Marketing Specialist manage?
The specialist will manage logistics and onsite coordination for events such as trade shows, pop-ups, conferences, webinars, and company + customer events.
What marketing channels will be utilized in this role?
The role involves utilizing email, print, digital, and social media channels to engage audiences and drive desired outcomes.
What kind of experience is required for this position?
The ideal candidate should have 3+ years of experience in marketing, brand-building events, and/or integrated marketing campaigns.
Are there any specific tools or software that the candidate should be familiar with?
Yes, candidates should have experience using Microsoft Office applications, project management tools like Monday.com, email marketing tools, and reporting tools such as PowerBiGA.
What educational qualifications are preferred for this position?
A Bachelor’s Degree or equivalent industry experience in retail, promotional products, agency, or brand-focused environments is preferred.
What skills are important for this role?
Important skills include the ability to navigate ambiguity, data synthesis, problem-solving, and creative vision to transform ideas into impactful strategies.
What benefits does Staples Promotional Products provide?
Benefits include an inclusive culture, flexible PTO (22 days), a holiday schedule (7 observed paid holidays), online and retail discounts, company match 401(k), and wellness programs.
Is collaboration with other teams a part of this job?
Yes, the role involves collaborating with cross-functional teams including sales, creative, business development, and senior leadership to align event strategies with business objectives.
How will event performance be assessed?
Event performance will be assessed through analyzing campaign performance and event outcomes, delivering actionable insights and creating a reporting dashboard to track key performance indicators (KPIs).