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(Senior) Media Go To Market Project Manager - Brand Marketing (all genders)

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Zalando

19d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Berlin

AI generated summary

  • You need 8+ years in media/marketing project management, excellent stakeholder and communication skills, proficiency in Excel, and a strong grasp of the European media landscape.
  • You will optimize media planning processes, foster collaboration among marketing teams, drive omnichannel integration, manage agency relationships, and support global media initiatives.

Requirements

  • At least 8 years experience in Media / Marketing related project management within an Agency or Advertiser and hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience)
  • Proven record of working with local and international media campaigns
  • Excellent stakeholder management, professional confidence and prioritization skills
  • Ability to interpret and elaborate on actionable outcomes with high level presentation and excel skills
  • Great communication skills, fluent English
  • Understanding the European media landscape and its impact on the timings and ways of working
  • Passionate about marketing / media and cross-teams cooperation
  • Experience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory

Responsibilities

  • Oversee and optimize local media planning and execution processes: Lead and refine end-to-end processes within the most crucial projects for local media planning and campaign execution to ensure timely and effective execution across all relevant markets in collaboration with the Media Team and other Marketing Departments.
  • Develop and implement frameworks to operate with related marketing teams: Design and establish ways of working for all stakeholders, fostering strong collaboration between Media Go-To-Market, Go-To-Market Marketing, Brand Initiatives, Production teams and local media agencies. Support balancing optimisation and scalability goals with local market nuances and communication needs to drive efficiency.
  • Drive omnichannel integration: Strengthen collaboration between Media Go-To-Market and Digital Media to ensure seamless omnichannel campaign execution.
  • Manage local media agency relationships: Co-manage relationships with local media agencies, overseeing workload distribution and timelines to ensure project success.
  • Support global media initiatives: Contribute to the management of global media processes and projects, securing aligning local activities with global strategies.

FAQs

What is the location for the (Senior) Media Go To Market Project Manager position?

The position is located in Berlin.

What type of contract is offered for this role?

The role is offered as a full-time contract.

What is the main responsibility of the (Senior) Media Go To Market Project Manager?

The main responsibility is to co-create and lead media investment and activation-related processes and projects, including local media annual planning and execution of global campaigns.

How many years of experience are required for this role?

A minimum of 8 years of experience in media or marketing-related project management is required.

Is experience in specific industries preferred for this position?

Experience in Fashion, Retail, Beauty, or Lifestyle industries is appreciated but not mandatory.

What are some offered benefits for employees?

Benefits include employee shares program, discounts on fashion and beauty products, paid volunteering days, a hybrid working model, and mental health support.

Who will the (Senior) Media Go To Market Project Manager report to?

This role will report to the Team Lead Media Go-To-Market.

What skills are essential for this position?

Essential skills include excellent stakeholder management, prioritization skills, strong communication skills, and the ability to interpret actionable outcomes.

Do we have a diversity and inclusion strategy?

Yes, Zalando has a diversity and inclusion strategy called do.BETTER, which aims to be inclusive by design.

How should candidates apply for this position?

Candidates must apply through the online application form; applications sent via email will not be accepted.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.