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Senior Product Manager - Measurement

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Criteo

2mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Product
  • Paris
    Remote

AI generated summary

  • You must have experience in strategic initiatives, digital ad strategy, ad measurement, and product management. Strong communication, project management skills, and industry knowledge are essential.
  • You will define the measurement vision, develop a roadmap, create a unified framework, build interoperable tools, rally teams around the vision, and communicate measurement capabilities widely.

Requirements

  • Experience leading complex strategic initiatives, proven ability to bring new products to market
  • Experience in digital advertisement strategy (i.e., agency or industry)
  • Familiar with the ad measurement landscape and the primary vendors, products and services that advertisers use to measure performance, and how it all works from a technical perspective
  • Extensive knowledge of digital media measurement (e.g., cross-channel measurement, incrementally, attribution media mix modeling...)
  • Relevant experience in Product Management
  • Excellent communication and stakeholder management skills, to convince, influence and engage with both technical and non-technical stakeholders
  • Excellent project management skills with the ability to set and achieve goals
  • Fluent in English

Responsibilities

  • Define the vision of measurement, and 12+ month roadmap
  • Develop a deep understanding of how measurement use cases are accomplished, how core marketing tools are used, understand methodologies and their impact on Criteo campaigns measurement and optimization
  • Architect a unified measurement framework that captures the impact of cross channel Criteo advertising
  • Support the execution of innovative measurement that amplifies our narrative, and positions Criteo as a part of the marketing mix to advertisers
  • Build the right tools and APIs. Steer our product towards more interoperable, connected sets of APIs that marketers can leverage in or out of Criteo ecosystem
  • Rally the organization around the vision and execute against the roadmap
  • Communicate broadly, internally and externally, about our Measurement capabilities, how it works, and promote it

FAQs

What is the primary responsibility of the Senior Product Manager - Measurement at Criteo?

The primary responsibility is to lead the measurement strategy, develop innovative measurement solutions, and enable advertisers to make data-driven decisions to optimize their campaigns.

What qualifications are necessary for this role?

Candidates should have experience leading complex strategic initiatives, a background in digital advertisement strategy, familiarity with the ad measurement landscape, extensive knowledge of digital media measurement, relevant experience in Product Management, and excellent communication and project management skills.

Is experience in digital advertisement strategy required?

Yes, experience in digital advertisement strategy, whether from an agency or industry perspective, is required.

What is the expected outcome of defining the vision of measurement?

The expected outcome is to create a 12+ month roadmap that aligns with the overall strategy for measurement and product development at Criteo.

Will I need to communicate with both technical and non-technical stakeholders?

Yes, excellent communication and stakeholder management skills are essential to convince, influence, and engage with both technical and non-technical stakeholders.

Do I need to be fluent in any specific language for this position?

Yes, fluency in English is required for this role.

What type of company culture does Criteo promote?

Criteo promotes a unique and diverse culture that emphasizes an open and inclusive environment for all employees.

How does Criteo ensure diversity and inclusion in the workplace?

Criteo ensures diversity and inclusion by treating all workers equally, forbidding discrimination based on various protected characteristics, and making employment decisions based solely on business-related considerations.

What kind of benefits does Criteo offer to its employees?

Criteo provides comprehensive perks and benefits that support the physical, emotional, and financial well-being of employees, helping them grow and have a meaningful impact.

Is prior product management experience necessary for this role?

Yes, relevant experience in product management is necessary for the Senior Product Manager - Measurement position.

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Criteo

The future is wide open.

Marketing & Advertising
Industry
1001-5000
Employees

Mission & Purpose

Criteo is a global technology company specialising in digital advertising. They provide personalised advertising solutions to businesses, utilising data analysis and machine learning algorithms to deliver targeted and relevant ads to consumers across various devices and channels. Their ultimate mission is to connect brands with their target audiences, driving engagement, and maximising advertising effectiveness. Criteo's purpose is to empower marketers and advertisers with advanced technology and insights, enabling them to reach the right users at the right time with compelling and personalised advertising messages. By leveraging data-driven advertising solutions, Criteo aims to create meaningful connections between brands and consumers, optimise marketing ROI, and enhance the overall digital advertising ecosystem.

Benefits

  • Flexible Work

    We trust you to choose where you work best, whether it is from home or at the office.

  • Self-Development & Learning Opportunities

    We provide a large panel of learning tools and project opportunities for you to grow personally and professionally during your time with us.

  • Health & Well-being

    We want our employees to be happy and healthy, so we offer plenty of Feel-Good Initiatives to help you unwind and take care of yourself.

  • Supporting Families

    Your personal projects matter to us, and we have developed various initiatives to support parents and family-forming.

  • Belonging & Giving Back

    All our Criteos have embraced our values of Open, Together, and Impactful, so we make it easier for you to give back through social and environmental projects.