FAQs
What is the primary responsibility of the Senior Product Marketing Manager at LEGO Education?
The primary responsibility is to represent the voice of the user and customer, translating audience needs and pain points into tangible product benefits, while synthesizing market and audience insights to inform marketing strategies.
Where is this position based?
The position can be based in Billund, Denmark (preferred) or London, UK.
What experience is required for this role?
Candidates should have 5+ years of product marketing experience with major international brands, covering functions like innovation and go-to-market strategy across retail and digital channels.
What skills are necessary for success in this position?
Necessary skills include collaborative and creative thinking, an analytical approach, strong communication abilities, partner management expertise, and experience in direct-to-consumer marketing strategies.
What type of marketing experience is emphasized for this role?
Extensive direct-to-consumer marketing experience is emphasized, particularly with a focus on retail and digital marketing, as well as a solid understanding of customer journeys.
How will the Senior Product Marketing Manager contribute to LEGO Education's mission?
The Manager will contribute by developing compelling product value propositions, launch strategies, and focusing on strategic business priorities, ultimately helping to provide children with transformative learning experiences through purposeful play.
Is there a requirement for travel in this position?
Yes, there is an expectation of approximately 6-8 international trips per year.
What perks can employees expect when working at LEGO Education?
Employees can expect benefits such as enhanced paid family care leave, life and disability insurance, wellbeing resources, a generous colleague discount, and participation in a bonus scheme when goals are reached.
Are there any inclusivity initiatives associated with this job?
Yes, the LEGO Group is highly committed to creating a diverse, dynamic, and inclusive culture of play, and encourages applicants from all backgrounds to apply.
What is the work format policy for this role?
The LEGO Group has a hybrid work policy that requires an average of 3 days per week in the office, with the specifics discussed during the recruitment process.
What is the significance of Child Safeguarding in this position?
Candidates offered positions involving high engagement with children must participate in Child Safeguarding Background Screening as a condition of the offer, reflecting LEGO's commitment to Children's Rights and Wellbeing.