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Senior Product Strategy & Operations Manager, Creator Marketing - New York

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TikTok

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • New York

AI generated summary

  • You need a Bachelor’s degree, 5+ years in product operations, expertise in influencer marketing, strong project management skills, and experience with ad systems and audience research.
  • You will research influencer marketing strategies, collaborate on innovative ad products, and define quality standards to optimize content and enhance user experience.

Requirements

  • Minimum Qualifications:
  • Bachelor’s degree or higher in Data Science, Business Analytics, Marketing, or related fields preferred.
  • 5+ years of experience in commercial product operations or industry operations, with a deep understanding of influencer marketing, platform ad placement mechanisms, and brand advertising strategies.
  • Proven experience in end-to-end product strategy development and value measurement, with a data-driven decision-making approach.
  • Strong project management skills, capable of efficiently coordinating internal and external resources in a global business environment and building strong relationships with key stakeholders.
  • Direct experience with influencer and creator marketing, ad delivery systems, creative strategy, or media platform products.
  • Preferred Qualifications:
  • Proficiency with creative tools and platforms, content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.
  • Experience in audience research, data analysis, and large language model (LLM) content understanding.
  • Ability to manage multiple projects effectively in a global business environment.

Responsibilities

  • Collaborate closely with Marketing Science and Industry Operations teams to research influencer marketing strategies and measurement frameworks for clients segmentation, driving market education and strategy dissemination to maximize marketing effectiveness.
  • Work with the Product team to explore innovative methodologies for influencer marketing and ad placement, and drive the development of native advertising products, including tools for ad placement, insights, and diagnostics.
  • Partner with Product, Data Science, and User teams to define standards for high-quality influencers and content, optimize traffic distribution for commercial content, and enhance platform ecosystem health and user experience.

FAQs

What is the primary focus of the Senior Product Strategy & Operations Manager for Creator Marketing?

The primary focus is on building products that empower advertisers with actionable insights through advanced creative methodologies, such as creative measurement and influencer marketing strategies, to enhance performance.

What qualifications are required for this position?

A Bachelor's degree or higher in Data Science, Business Analytics, Marketing, or related fields is preferred, along with 5+ years of experience in commercial product operations or industry operations, particularly in influencer marketing and brand advertising strategies.

What skills are essential for candidates applying for this role?

Essential skills include strong project management abilities, a data-driven decision-making approach, proficiency in end-to-end product strategy development and value measurement, and experience in managing influencer and creator marketing.

Are there opportunities for career growth within this role?

Yes, the role encourages innovation and growth, allowing employees to work on diverse projects and collaborate across teams, contributing to both individual career development and company success.

What type of benefits does TikTok offer to employees?

TikTok offers a range of benefits, including medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, well-being benefits, and paid personal time.

Is experience with data analysis a requirement for this position?

Yes, candidates are expected to have experience in data analysis, particularly in the context of influencer marketing strategies and marketing performance measurement.

Does TikTok promote diversity and inclusion in the workplace?

Yes, TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, celebrating diverse voices and reflecting the communities they reach.

What is the salary range for this position?

The base salary range for this position is $128,000 to $290,000 annually, depending on the candidate's qualifications, skills, and experience.

Will there be any additional compensation apart from the base salary?

Yes, in addition to the base salary, the role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

What is the process for reasonable accommodation requests during the recruitment process?

Candidates requiring reasonable accommodations can reach out to TikTok through their provided contact link for assistance related to disabilities, pregnancy, religious beliefs, or other applicable reasons.

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.