Logo of Huzzle

Home

Matches

Explore

Manage

Senior Retail Customer Marketing Manager - Beer Brand

image

Diageo

8d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Dublin
  • Quick Apply
    5d left

AI generated summary

  • You must have senior-level experience in customer marketing, strong commercial and analytical skills, knowledge of the retail landscape, leadership abilities, and proven relationship-building skills.
  • You will develop omni-channel activation strategies, lead planning processes, oversee innovation launches, conduct performance reviews, manage budgets, and analyze market trends for the Beer category.

Requirements

  • Previous senior level experience in a brand/shopper/D.Comm or customer marketing role
  • Experience building and leading successful end-to-end omni-channel customer campaigns
  • Strong commercial skill and analytics capability (Inc Kantar/Nielsen)
  • Strong knowledge of the IOI retail landscape and key players that operate within
  • Leadership skills & capability
  • Proven ability to turn insights to action.
  • Strong relationship building expertise (bringing stakeholders on the journey)
  • Solutions driven mentality.
  • Proactive approach
  • Presentation story telling skills

Responsibilities

  • Shape and develop the Diageo Ireland Retail Beer Omni-channel activation strategy across the IOI. (Guinness Family, Carlsberg, Rockshore & World Beer)
  • Lead the Beer Omni-channel activation planning process, working with brand/shopper/category/customer leads and Digital to align Beer activation with voice of the customer and business objectives.
  • Deliver outstanding category and brand activation plans within Beer with customer activation managers to deliver the Triple Win with agility and expertise.
  • Deliver and own Beer innovations launches/process into the retail channel working with cross functional teams to deliver value into mother brand and in-line with business results.
  • Conduct annual and quarterly continuous improvement reviews on the category to identify key barriers to growth and opportunities within the category.
  • Lead and proactively input into all key Beer (Market Business plan meetings) MBP’s /OKRs, bringing expertise and insights across the Beer category/customer/channel.
  • This person will lead the M&E/competitive analysis of the Beer category plans to strategically feed into future decision making and plans.
  • This person will OWN and MANAGE the Beer CM A&P budget in line with business deliverables and CM strategy into execution plan.

FAQs

What is the primary purpose of the Senior Retail Customer Marketing Manager role?

The primary purpose of the role is to serve as the connection point between the Brand and Commercial teams, aligning customer marketing strategy and implementation with the Retail Beer business ambition, while focusing on category growth and unlocking the TRIPLE WIN with best-in-class partnerships.

What are some key accountabilities for this position?

Key accountabilities include shaping and developing the Retail Beer Omni-channel activation strategy, leading the planning process, delivering category and brand activation plans, overseeing innovations, conducting continuous improvement reviews, inputting into Market Business Plan meetings, conducting competitive analysis, and managing the Beer CM A&P budget.

What qualifications are required for this position?

Candidates should have previous senior level experience in brand, shopper, digital communication, or customer marketing roles, experience with omni-channel customer campaigns, strong commercial and analytics skills, knowledge of the retail landscape, leadership skills, and strong relationship-building capabilities.

What does the rewards and benefits package include?

The rewards and benefits package includes a competitive salary, contemporary work-life balance policies, subsidized gym membership, contributory pension scheme, annual bonus (dependent on performance), share options, and a positive work environment with great colleagues.

Is diversity and inclusion valued in this role?

Yes, Diageo celebrates an inclusive and diverse culture, valuing everyone regardless of background, disability, religion, gender identity, sexuality, or ethnicity, and believes that diversity is key to its business growth and employee contributions.

Can I discuss flexibility options regarding work hours or location?

Yes, flexibility is key to success at Diageo, and you are encouraged to discuss what flexibility means to you during the application process.

What type of worker is this position classified as?

This position is classified as a Regular worker type.

Where is the primary location for this role?

The primary location for this role is St James Gate, with additional locations at Capital House.

When was the job posted?

The job was posted on October 9, 2024.

Will reasonable accommodations be provided for individuals with disabilities?

Yes, reasonable accommodations will be provided to individuals with disabilities to participate in the job application or interview process and to perform essential job functions.

Diageo

Retail & Consumer Goods
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 25,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.