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Senior Social Content Creator

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GSD&M

2mo ago

  • Job
    Full-time
    Senior Level
  • Creative Arts & Fashion
    Media & Journalism
  • Austin

AI generated summary

  • You need proven social content experience, strong collaboration, efficient workflow management, strategic insight, trend monitoring, and the ability to engage with influencers and optimize performance.
  • You will create and manage social content, lead production efforts, optimize asset workflows, develop brand voice, guide junior team members, and engage with trends and influencers.

Requirements

  • Proven experience creating high performing social content across a variety of social platforms
  • Lead and/or work as part of a production team in capturing social-first content during social-specific and/or integrated productions
  • Maintain an efficient and organized asset management and editing workflow for all projects
  • Be a trusted client partner, and present concepts in both internal and client reviews
  • Ability to manage workload across multiple accounts if role warrants
  • Work with Social Strategy team to impact development and implementation of monthly content calendar (evergreen and campaign work)
  • Co-develop brand social voice and visual style with social strategy and creative teams
  • Manage Jr. team members with the support of AD/SC and/or Director of Social Content
  • Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creation
  • Regularly provide a creative POV on a range of social topics as needed
  • Monitor trends in social media channels to inform content creation
  • Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
  • Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
  • Leverage brand social performance data/reporting to drive continuous optimization

Responsibilities

  • Leads execution of social content creation, both on-site and in-studio settings
  • Proven experience creating high performing social content across a variety of social platforms
  • Lead and/or work as part of a production team in capturing social-first content during social-specific and/or integrated productions
  • Maintain an efficient and organized asset management and editing workflow for all projects
  • Be a trusted client partner, and present concepts in both internal and client reviews
  • Ability to manage workload across multiple accounts if role warrants
  • Work with Social Strategy team to impact development and implementation of monthly content calendar (evergreen and campaign work)
  • Co-develop brand social voice and visual style with social strategy and creative teams
  • Manage Jr. team members with the support of AD/SC and/or Director of Social Content
  • Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creation
  • Regularly provide a creative POV on a range of social topics as needed
  • Monitor trends in social media channels to inform content creation
  • Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
  • Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
  • Leverage brand social performance data/reporting to drive continuous optimization

FAQs

What is the primary function of the Senior Social Content Creator position?

The primary function is to create high-impact social content, collaborate across teams, and drive innovative creative solutions within the Consumer Engagement Group.

What are the key responsibilities of the Senior Social Content Creator?

Key responsibilities include executing social content creation, managing asset workflows, collaborating on content calendars, co-developing brand social voice, and providing strategic guidance on social content creation.

What platforms should the Senior Social Content Creator be experienced in?

The Senior Social Content Creator should have proven experience creating high-performing social content across various social media platforms.

Will the Senior Social Content Creator manage any team members?

Yes, the Senior Social Content Creator will manage junior team members with the support of the Associate Director or Director of Social Content.

What is the expected travel requirement for this position?

The expected travel requirement for this position is between 15-25%.

What skills are necessary for success in this role?

Key skills for success include a deep understanding of the social media landscape, ability to create engaging content, collaboration skills, and experience with asset management and editing workflows.

How does the Senior Social Content Creator contribute to client relationships?

The Senior Social Content Creator serves as a trusted client partner, presenting concepts during internal and client reviews and ensuring that client needs are met through effective social content strategies.

Is industry trend monitoring part of the role?

Yes, regularly monitoring trends in social media channels is an essential part of the role to inform content creation.

What is the importance of brand social performance data in this role?

Brand social performance data is leveraged to drive continuous optimization of social content and engagement strategies.

Are there opportunities for professional development within this role?

Yes, the position includes providing thought-leadership, strategic guidance, and proactive key learnings, which contribute to professional growth in the social media field.

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GSD&M

Marketing & Advertising
Industry
5001-10,000
Employees
1971
Founded Year

Mission & Purpose

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.