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Senior Web Analyst- Analytics , Global - Converse (Remote Option)

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Nike

Yesterday

  • Job
    Full-time
    Senior Level
  • Data
    IT & Cybersecurity
  • Boston
    Remote

AI generated summary

  • You should have 5+ years in web analytics, a relevant Bachelor's, experience with analytics tools, strong data visualization skills, and proficiency in Excel and PowerPoint.
  • You will analyze consumer data, create measurement frameworks, centralize reporting, conduct tagging audits, manage tech partnerships, and train users on analytics tools for improved performance.

Requirements

  • 5+ years of overall experience focusing on web analytics, digital marketing, and/or site optimization preferred
  • Bachelor's degree in business, strategy, statistics, decision science, or combination or relevant education, experience
  • Familiarity with analytics tools such as Adobe Analytics, Google Analytics, Content Square, Optimizely, etc
  • Proficiency in data visualization (e.g., Tableau, Looker, etc)
  • Excellent critical thinker and problem solver
  • Proficient in Excel and PowerPoint
  • Positive demeanor and willingness to learn new things
  • Excellent time management and ability to prioritize multiple work streams
  • This can be a remote opportunity

Responsibilities

  • Provide in-depth analysis to better serve our consumer:
  • Partner closely with cross-functional teams to identify key questions and provide an analytics-led, action-oriented, perspective rooted in data
  • Create measurement frameworks, monitor performance, and deliver insights & recommendations to support key initiatives and deepen our consumer understanding
  • Identify areas of consumer friction & partner with UX, Product, Merchandising, geographies, etc., to develop an action plan
  • Consolidate & centralize reporting:
  • Align tools, reports, dashboards across functional teams, create consistency, and document best practices to pull and evaluate site performance
  • Create and maintain the analytics knowledge base to better serve internal partners
  • Hold office hours and lead periodic Adobe trainings to further enable the hub and spoke approach to self-service
  • Maintain & enhance data foundation:
  • Provide periodic site tagging audits to ensure accurate & reliable reporting
  • Manage the relationship with tech partners and act as primary point of connect when recommending new or enhanced site tags
  • Serve as primary Adobe admin onboarding new users to the tool and providing regular platform maintenance

FAQs

Do we support remote work?

Yes, we offer a remote work option except in South Dakota, Vermont, and West Virginia.

What is the salary range for the Senior Web Analyst position?

The annual base salary for this position ranges from $99,500.00 in our lowest geographic market to $222,900.00 in our highest geographic market.

What qualifications are necessary for this role?

Candidates should have 5+ years of experience in web analytics, digital marketing, or site optimization, along with a bachelor's degree in business, strategy, statistics, decision science, or a relevant field.

What analytics tools should I be familiar with for this position?

Familiarity with analytics tools such as Adobe Analytics, Google Analytics, Content Square, and Optimizely is preferred.

What are the key responsibilities of the Senior Web Analyst?

Key responsibilities include providing in-depth consumer analysis, consolidating and centralizing reporting, and maintaining and enhancing data foundations.

Is this position open to applicants with no prior experience in Adobe Analytics?

While familiarity with Adobe Analytics is preferred, strong candidates with other relevant experience and a willingness to learn may still be considered.

Are there opportunities for professional development within this role?

Yes, the position includes leading periodic Adobe trainings and enabling partners through an analytics knowledge base.

What skills will be beneficial for this position?

Excellent critical thinking, problem-solving skills, proficiency in Excel and PowerPoint, and strong time management are essential for this role.

How does Converse support a diverse and inclusive work environment?

Converse is committed to fostering a diverse and inclusive environment and offers various accommodations for employees and job applicants during the interview process.

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.