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SMB Senior Marketing Manager

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Wellhub

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You: Expert in SMB marketing, collaborative team player, clear communicator, strategic thinker, adaptable enthusiast, results-oriented, EU market perspective.
  • You will lead SMB marketing strategies in the EU, collaborate with sales teams, analyze market trends, optimize campaigns, and report on performance to drive revenue growth and foster a collaborative and innovative culture.

Requirements

  • An SMB Marketing Specialist: Demonstrated expertise in SMB marketing on a global scale, backed by 3-5 years of experience crafting strategies that resonate within the EU markets, ensuring brand consistency and impact.
  • A Collaborative Team Contributor: A dedicated team player with a strategic mindset, enthusiastic about collaborative leadership, and proven experience in contributing to the success of diverse teams.
  • An Effective Cross-Functional Communicator: Primary point of contact for SMB Sales and Success teams within the EU, excelling in clear communication, both written and verbal. Proficient in reporting on campaign performance and contributing to collaborative efforts.
  • A Strategic Thinker: Forward-thinking professional adept at identifying market opportunities within the EU, developing campaigns that drive customer acquisition, and contributing to revenue growth through informed decision-making based on data analysis.
  • An Adaptable Marketing Enthusiast: A self-starter thriving in dynamic environments, quick to adapt to changes, and enthusiastic about contributing innovative ideas to evolve marketing strategies specifically within the EU markets.
  • A Results-Oriented Contributor: Tenacious and goal-oriented, with a track record of delivering measurable results in the SMB marketing domain. Sets and achieves high standards for excellence and impact within the EU markets.
  • Possessing an EU Market Perspective: Appreciates and understands the dynamics of the EU business landscape, adept at navigating market-specific nuances, and contributing to the development of marketing strategies tailored to the specific needs of the EU markets.

Responsibilities

  • Contribute to the development and execution of SMB marketing strategies in the EU Region in alignment with Wellhub's business objectives, supporting the SMB Marketing Senior Director in providing strategic guidance for the European Markets.
  • Serve as a key point of contact for the EU SMB Sales and Success teams, fostering collaboration to align marketing initiatives with sales objectives.
  • Collaborate with cross-functional teams to ensure campaigns effectively resonate with the EU target audiences and contribute to overall revenue growth.
  • Collaborate with the other regional leaders in the SMB marketing team, actively contributing to the fostering of a collaborative and innovative culture.
  • Work closely with regional marketing leaders across Enterprise and User Marketing to align and integrate SMB marketing efforts with broader business goals.
  • Support the planning, execution, and optimization of multi-channel SMB marketing campaigns in the EU Region, with a focus on guiding and supporting the SMB Regional Leads in their respective areas.
  • Report on EU campaign and initiatives performance on a regular basis, bringing the data, insights, and plan of action to the relevant stakeholders.
  • Analyze EU-specific market trends and customer insights to identify opportunities, contributing to strategic decision-making for SMB marketing initiatives in the EU.
  • Assist in the development and management of the SMB marketing budget in the EU, ensuring effective allocation of resources to achieve objectives within financial constraints.
  • Contribute to providing regular reports to executive leadership on the impact of SMB marketing initiatives, including key performance indicators (KPIs) and recommendations for improvement.
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

FAQs

What are the main responsibilities of the SMB Senior Marketing Manager role?

The main responsibilities of the SMB Senior Marketing Manager include leading the SMB Marketing function in the EU, driving marketing efforts targeted at small and medium-sized businesses worldwide, collaborating with teams across different regions to create and execute strategic marketing initiatives, and amplifying Wellhub's presence in the SMB market.

What skills and qualifications are required for the SMB Senior Marketing Manager role?

The ideal candidate for the SMB Senior Marketing Manager role should have a strong background in marketing, experience in leading marketing teams, knowledge of the SMB market, excellent communication and collaboration skills, and a strategic and creative mindset. A Bachelor's degree in Marketing or a related field is typically required for this role.

How does the SMB Senior Marketing Manager role contribute to Wellhub's overall business goals?

The SMB Senior Marketing Manager plays a crucial role in driving Wellhub's presence in the SMB market, which in turn contributes to the company's overall growth and revenue targets. By leading strategic marketing initiatives targeted at small and medium-sized businesses, the SMB Senior Marketing Manager helps to attract new customers, increase brand awareness, and strengthen partnerships with key stakeholders.

Wellhub

Make every company a wellness company

Entertainment & Media
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 15,000 companies in 11 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect.

Benefits

  • Culture of wellbeing

    We actively encourage all our employees to prioritize their wellbeing and incorporate wellness into their weekly work routine

  • Wellhub membership

    All of our team members receive our Gold membership for free which provides access to gyms, studios, classes, training, apps, and more!

  • Competitive rewards

    We offer competitive compensation packages in all markets we operate, as well as equity programs based on individual and company performance.

  • Core health benefits

    We ensure all employees receive preferred options** for healthcare, dental, and vision coverage in support of their physical health.

  • Paid time off

    Get a minimum of 25 days of paid leave per year. All team members get extra days off for approved local holidays and their birthdays.

  • Flexible work policy

    Our flexible work policy, known as “The Way We Work” provides the ability to maximize the benefits of remote and flexible work arrangements

  • Parental leave

    We love our new parents (and their babies) on our team! In support, we provide substantial paid leave so you can focus on your growing family.

  • Learning & training

    With free access to Udemy classes online and in-person learning opportunities, all employees are enabled to grow their skill sets

  • Career growth

    Employees can take their careers further with our robust internal recruitment process for promotional and developmental opportunities.