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Social & Content Associate

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Upway

Dec 4

  • Job
    Full-time
    Junior Level
  • Marketing
  • Berlin

AI generated summary

  • You have 1–2 years in content creation, strong social media knowledge, exceptional French writing skills, creativity with design tools, email platform experience, and thrive in fast-paced environments.
  • You will manage social media content, create engaging posts and email campaigns, edit website content for SEO, write blog articles, and support marketing initiatives to boost brand awareness.

Requirements

  • 1–2 years of experience in content creation, copywriting, or a similar role.
  • Strong knowledge of social media platforms and trends.
  • A love for storytelling with exceptional writing, editing, and proofreading skills in French.
  • Creativity and passion for crafting engaging, visually appealing content with tools such as Figma or Canva (basic video editing skills is a plus).
  • Experience with email platforms like Mailchimp or Klaviyo.
  • Ability to work autonomously and thrive in a fast-paced, startup environment.
  • A love for bikes and/or e-bikes is a plus.

Responsibilities

  • Own the social media content calendar, planning and scheduling posts across platforms like Instagram, Facebook and TikTok.
  • Create visually compelling and on-brand posts.
  • Develop content that drives engagement, increases brand awareness, and attracts new followers.
  • Stay ahead of trends and adapt strategies to leverage emerging opportunities.
  • Monitor and engage with the community, responding to comments and messages to build a loyal audience.
  • Track and analyze social media performance metrics to refine strategies and optimize growth.
  • Create compelling email campaigns that resonate with our audience, drive engagement, and boost customer loyalty.
  • Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines.
  • Monitor and analyze email performance, applying insights to improve open rates, click-throughs, and conversions.
  • Edit and optimize website content, ensuring it aligns with SEO best practices to improve rankings and visibility.
  • Create engaging blog articles designed to drive organic traffic and support keyword strategies.
  • Develop optimized descriptions for new product collections and categories to enhance discoverability.
  • Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking.
  • Monitor the performance of SEO-driven content and recommend adjustments for continuous improvement.
  • Implement and bring to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand.
  • Collaborate on the development and integration of website animations to enhance user experience and drive engagement.

FAQs

What is the primary location for the Social & Content Associate position?

The primary location for this position is Berlin.

What type of content will the Social & Content Associate be responsible for creating?

The associate will create engaging social media posts, blogs, videos, newsletters, and email campaigns that boost brand awareness and drive engagement.

What social media platforms will the associate manage?

The associate will manage social media platforms such as Instagram, Facebook, and TikTok.

What skills are required for this position?

The position requires 1–2 years of experience in content creation, exceptional writing and editing skills in French, strong knowledge of social media, and creativity in producing visually appealing content.

Is knowledge of email marketing platforms necessary?

Yes, experience with email platforms like Mailchimp or Klaviyo is required.

Will the Social & Content Associate be involved in SEO optimization?

Yes, the associate will edit and optimize website content, create SEO-driven blog articles, and collaborate with SEO specialists.

What kind of environment will the Social & Content Associate work in?

The associate will work in a fast-paced, startup environment that encourages quick decision-making and offers significant responsibility.

Are there any preferences regarding interests of the candidates?

Yes, a love for bikes and/or e-bikes is a plus for candidates applying for this position.

Will the position offer growth opportunities?

Yes, the position presents great learning and growth opportunities within a dynamic setting.

Are equity shares part of the benefits?

Yes, the position offers equity shares in the form of stock options.

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Upway

Building the largest marketplace for reconditioned e-bikes, making electric mobility more affordable and reducing waste

Marketing & Advertising
Industry
51-200
Employees

Mission & Purpose

Upway is a company that specialises in providing digital marketing and communication solutions tailored to the needs of businesses. Their ultimate mission is to enhance the online presence and visibility of their clients through strategic digital strategies, including website development, SEO (Search Engine Optimisation), social media management, and online advertising campaigns. The purpose of Upway is to help businesses grow and succeed in the competitive digital landscape by delivering effective and innovative marketing solutions that drive traffic, increase brand awareness, and generate leads. They aim to achieve measurable results and foster long-term relationships with their clients by delivering personalised and impactful digital marketing strategies.