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Social & Display Manager - hybrid working model

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lastminute.com

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You need experience managing Display campaigns on platforms like Google and Meta, strong data analysis skills, problem-solving abilities, and effective communication in English.
  • You will lead Display marketing, manage campaigns, analyze results, communicate outcomes, ensure accurate tracking, collaborate with marketing teams, and stay updated on industry trends for improvements.

Requirements

  • Progress experience in managing Display campaigns within main platforms in the market, such as Google, Meta, Criteo etc. The idea candidate can create campaigns there from scratch.
  • Ability to manage the data to tune the display campaigns: be able to build audiences tag based rather than build a catalogue to power the dynamic remarketing.
  • Proactive analytic mindset able to transform raw data valuable and actionable marketing insights. Excel/Google Sheet skills are a must for this role.
  • Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
  • Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners.
  • Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.
  • Fluent in English language to be able to efficiently communicate with both international team members and stakeholders.

Responsibilities

  • Lead the Display channel following the management from A to Z: set the marketing strategy accordingly with business goals, organise and set-up the campaigns, go-live (working alone, with internal teams or with external partners), analyse and share the results with the manager/rest of the company.
  • Be able to effectively communicate the display results with key managers, making sure the channels results and needs are well addressed.
  • Taking care about the tracking making sure the data affecting the channel are proper tracked are correct reported
  • Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Brand teams offering the proper support in setting the marketing strategy, based on analytics.
  • Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.

FAQs

What is the job title for this position?

The job title is Social & Display Manager.

Where is the job located?

The job is located in Madrid, Spain.

What type of working model is offered for this role?

The role offers a hybrid working model.

Which team will the Social & Display Manager join?

The Social & Display Manager will join the Customer Acquisition team within the Marketing department.

What are the key responsibilities of the Social & Display Manager?

The key responsibilities include leading the Display channel, setting marketing strategies, organizing and setting up campaigns, analyzing results, and collaborating with other marketing teams.

What platforms should the candidate have experience with for managing Display campaigns?

The candidate should have experience with major platforms such as Google, Meta, and Criteo.

What skills are essential for this role?

Essential skills include strong analytical skills, problem-solving abilities, excellent communication skills, and proficiency with Excel/Google Sheets.

Is fluency in English required for this position?

Yes, fluency in English is required to effectively communicate with international team members and stakeholders.

What are some perks of working at lastminute.com?

Perks include a shorter working week with a half day on Fridays, flexible working hours, access to e-learning platforms, volunteering days, and travel industry discounts.

What does the selection process entail?

The selection process includes an HR interview, a business case, two interviews (one with a manager and another with a business stakeholder), and an offer extension.

Does lastminute.com have a commitment to diversity and inclusion?

Yes, lastminute.com is committed to celebrating diversity and generating belonging across various dimensions, such as race, gender, age, and sexual orientation.

Is prior experience required for this role?

Yes, prior experience in managing Display campaigns is required for this role.

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lastminute.com

We live for the holidays

Technology
Industry
1001-5000
Employees
2004
Founded Year

Mission & Purpose

Lastminute.com is a leading European online travel and leisure group that specialises in offering dynamic holiday packages, flights, hotels, and car rentals through its platform. The company's ultimate mission is to make travel planning and booking easy, convenient, and affordable for all types of travellers. By leveraging technology and partnerships, Lastminute.com aims to provide tailored travel solutions while promoting flexibility and innovation. Its purpose is to enable people to explore the world effortlessly, with a strong commitment to customer satisfaction and sustainable travel.