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Social Media & Insights Analyst

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Reach plc

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • London
  • Quick Apply

AI generated summary

  • You must excel in social video analytics, know indirect revenue strategies, be aware of platform trends, and understand social media tools, analytics, and API integration.
  • You will enhance social credentials, analyze major social analytics tools, produce weekly reports, provide insights, work with data sets, and create clear visual reports for teams and stakeholders.

Requirements

  • * Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva
  • * Excellent understanding of indirect revenues strategies across social and video
  • * Excellent knowledge of output quality, current trends and how that differs by platform
  • * Good knowledge in paid social across Meta, TikTok, YouTube & Snap
  • * Strong awareness of emerging social platforms and content consumption patterns
  • * Organic social as an industry and how to maximise engagement and reach
  • * Background in social media analytics and analysis at an agency or media business
  • * Excellent understanding of Google Sheets/Excel
  • * Understanding of Business Managers across Meta, TikTok, YouTube & Snap
  • * Understanding of operated and owned platforms and how to produce insight reports
  • * Ability to plug-in APIs (where necessary) and deep dive into big data reports

Responsibilities

  • Develop Reach’s social credentials to take to market and media agencies to help win more commercial partnerships (as a group, but also for specific brands like Curiously & OK!)
  • Be the business expert across all the major social analytics tools including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics and X Analytics and third party
  • Produce weekly social reports for all of Reach’s major brands covering key metrics such as reach, impressions, follower growth, video views, engagements and revenue
  • Use this data to provide learnings and recommendations to wider teams and key personnel across Reach Studio
  • Work with large data sets across the major social platforms to provide in-depth insights; from YoY growth, to specific demographic and revenue growth on a specific brand
  • Create standalone bespoke reports and dashboards for Studio teams and senior stakeholders, ensuring that the data is visualised in a clear and accessible format

FAQs

What is the job title for this position?

The job title is Social Media & Insights Analyst.

What are the primary responsibilities of the Social Media & Insights Analyst?

The primary responsibilities include managing and monitoring key social metrics, producing weekly social reports, providing insights and recommendations, and developing Reach’s social credentials for commercial partnerships.

Which social media platforms will the analyst be working with?

The analyst will work with major platforms including Facebook, TikTok, Twitter, Instagram, Snapchat, and YouTube.

Is this a fully remote position?

No, this is a hybrid position requiring in-office attendance for 2 days per week at the London HQ.

What kind of experience is required for this role?

The role requires a background in social media analytics and analysis at an agency or media business, as well as excellent knowledge of social video analytics.

What technical skills are necessary for this job?

Necessary technical skills include an excellent understanding of Google Sheets/Excel, familiarity with Business Managers across various platforms, and the capacity to perform data analysis using APIs.

What benefits are offered with this position?

Benefits include a competitive salary, a pension scheme with matched contributions, 25 days of holiday per year, enhanced family leave, a private healthcare cash plan, and wellbeing support.

What type of analytical tools should the candidate be familiar with?

Candidates should be familiar with tools like Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics, and X Analytics, as well as third-party analytics tools.

How does Reach Plc view diversity in the workplace?

Reach Plc is committed to being an inclusive employer and encourages applications from all suitable applicants, irrespective of background, circumstances, and various personal attributes.

What is the company Reach Plc known for?

Reach Plc is home to the UK and Ireland’s most iconic digital platforms, magazines, and newspapers, with a monthly readership of 47 million people, making it the largest commercial publisher in the UK.

Reach plc

Reach plc - The UK and Ireland's largest commercial news publisher

Technology
Industry
1001-5000
Employees
1832
Founded Year

Mission & Purpose

Reach is the largest commercial publisher in the UK and Ireland. We own over 130 of the most trusted and popular national, regional and local media brands, with a combined print and digital monthly reach of 48m. With over 10 million registered customers, we are proud to be campaigners, champions and changemakers in our communities.