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Social Media Lead, Europe and UK

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Whatnot

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Berlin
  • Quick Apply

AI generated summary

  • You have 7+ years in social media for entertainment brands, strong leadership, trend knowledge, analytics skills, and the ability to thrive in fast-paced, ambiguous environments.
  • You will develop social media strategies, create engaging content, enhance community engagement, set up processes, and analyze metrics to refine approaches and drive growth.

Requirements

  • 7+ years of social media experience with brands that are in the entertainment, community, and social space.
  • Experience developing social media strategy and creating engaging content across various social channels and verticals at a consumer brand.
  • You’re an experienced leader who has led a best in class social team.
  • In-depth knowledge of current trends, pop culture, and social media platforms.
  • Excellent interpersonal and communication skills, both written and verbal.
  • Demonstrated ability to build and nurture relationships with key opinion leaders.
  • Proficiency in social media platforms, community management tools, and data analytics tools.
  • Ability to work independently and collaboratively in a fast-paced, rapidly evolving environment.
  • You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
  • You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.
  • You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment.

Responsibilities

  • Social Media Strategy: Develop and execute a social media strategy that aligns with Whatnot's overall objectives and brand.
  • Campaigns and Content Creation: Create engaging content and programs that celebrate our community, bring awareness to new buyers, and elevate the Whatnot brand.
  • Develop the Social Infrastructure: Set processes and choose the technology that supports the daily social activities and sets us up for success as we grow.
  • Community Engagement: Work in partnership with multiple internal teams to ensure we are showing up for and highlighting our community across on-platform categories and at industry events; actively and intentionally engage with our community by responding to comments and messages across multiple platforms.
  • Data Analysis: Partner with internal teams to monitor and analyze community-related metrics, such as engagement rates, sentiment analysis, and user feedback. Utilize insights to refine social strategies and drive growth.

FAQs

What is the role of the Social Media Lead, Europe and UK at Whatnot?

The Social Media Lead will develop and execute the social media strategy for Whatnot across Europe and the UK, create engaging content, support community engagement, and work closely with international teams to ensure the channels reflect the brand positively.

How many years of experience are required for this position?

Candidates should have 7+ years of social media experience with brands in the entertainment, community, and social space.

Is prior experience leading a social media team necessary?

Yes, the ideal candidate should be an experienced leader who has managed a best-in-class social media team.

What skills are essential for this role?

Essential skills include excellent interpersonal and communication skills, proficiency in social media platforms and data analytics tools, the ability to identify trends, and strong analytical capabilities.

Where is the position based?

The team members in this role are required to be within commuting distance of Whatnot’s hubs in London or Berlin.

Are there any benefits provided for employees?

Yes, benefits include flexible time off, health insurance options, work-from-home support, care benefits, retirement options, and parental leave.

What types of content will the Social Media Lead be responsible for creating?

The Social Media Lead will create engaging content and programs that celebrate the community, bring awareness to new buyers, and elevate the Whatnot brand.

Will the role involve community engagement?

Yes, actively engaging with the community through responding to comments and messages across multiple platforms will be a key part of the role.

Does Whatnot have a flexible work policy?

Yes, Whatnot offers a flexible time off policy and company-wide holidays, including spring and winter breaks.

Is there support for home office expenses?

Yes, there is a home office setup allowance and a monthly allowance for cell phone and internet expenses.

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Whatnot

Whatnot: Buy, Sell, Go Live

Technology
Industry
201-500
Employees
2019
Founded Year

Mission & Purpose

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more. Founded by collectors, the platform couples rigorous seller vetting with unmatched buyer protection to create a trusted and welcoming space for people to share their passions with others. Today, Whatnot’s top sellers earn up to eight figures annually using the platform. Backed by Andreessen Horowitz, YC Continuity, and CapitalG, Whatnot’s valuation is $3.7B.