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Social Media Manager

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SiteMinder

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Sydney

AI generated summary

  • You need B2B social media management experience, strong writing skills, creativity in design, analytical mindset, stakeholder rapport, and the ability to thrive in a fast-paced environment.
  • You will manage social media activity, create engaging content, respond to messages, collaborate on design and localization, engage with the community, drive a social-first culture, and report on KPIs.

Requirements

  • Experience in social media management and social media content creation, ideally gained from within a B2B client environment
  • A social-native with a strong understanding of organic and paid social media, including platforms, targeting approaches and the latest best practices
  • Superior ability to write fresh, succinct, engaging social copy while incorporating brand personality, tone of voice and key brand messaging to target any type of audience
  • Creative flair to produce design briefs that produce visually-striking content
  • Ability to turn detailed, complex, technical jargon into consumable, meaningful and engaging copy
  • Sound understanding of how organic social media contributes business value
  • Experience with social media management tools, and establishing scalable internal processes for publishing and responding to social media activity
  • Analytically-minded when it comes to insights from social media metrics and the ability to optimise
  • Ability to develop strong rapport with key stakeholders, including members of a global senior leadership team
  • Passionate about social media with a positive attitude and keenness to learn
  • Deadline-driven and organised, with an ability to manage multiple priorities at any given time and deliver on tight response times
  • Work well under pressure and adapt to changing priorities in a fast-paced, dynamic environment

Responsibilities

  • Manage all organic activity on the SiteMinder and Little Hotelier social platforms (LinkedIn, Facebook, Instagram, YouTube and X)
  • Manage the SiteMinder and Little Hotelier social calendars, ensuring frequency and balance, with the goal of strengthening our brands within key markets
  • Respond to all incoming messages and commentary on our social channels, and work closely with senior internal stakeholders globally to manage issues requiring escalation
  • Produce fresh and engaging social content that brings our brand personalities to life, profiles our people and culture, adheres to our tone of voice guidelines, and drives engagement, reach and growth
  • Engage with our global customer and industry community online
  • Produce design briefs or collaborate with our Studio Team to create or enhance all visual content
  • Produce localisation briefs to localise relevant targeted content
  • Identify and collaborate with micro influencers to accelerate key results
  • Drive a social-first culture within SiteMinder and support the upskilling of team members
  • Produce detailed monthly reporting on all agreed KPIs, and constantly look at ways to accelerate or optimise results

FAQs

What is the primary responsibility of the Social Media Manager?

The primary responsibility of the Social Media Manager is to deliver dynamic global social media strategies for the SiteMinder and Little Hotelier brands, driving awareness and advocacy through original content tailored to target audiences.

Which social media platforms will the Social Media Manager be managing?

The Social Media Manager will be managing the SiteMinder and Little Hotelier social platforms, including LinkedIn, Facebook, Instagram, YouTube, and X.

What type of content is the Social Media Manager expected to produce?

The Social Media Manager is expected to produce fresh and engaging social content that reflects the brand's personality, profiles team members and culture, adheres to tone of voice guidelines, and drives engagement, reach, and growth.

Is experience in a B2B environment required for this role?

Yes, experience in social media management and content creation, ideally in a B2B client environment, is required for this role.

What skills are desirable for the Social Media Manager position?

Desirable skills include a strong understanding of organic and paid social media, creative ability to produce design briefs, capability to convert complex jargon into engaging copy, analytical skills for social media metrics, and excellent stakeholder relationship skills.

What kind of reporting will the Social Media Manager be responsible for?

The Social Media Manager will produce detailed monthly reporting on all agreed KPIs and will look for ways to accelerate or optimize results.

Does SiteMinder offer any equity packages?

Yes, SiteMinder offers equity packages for employees to be part of the company's journey.

What does the hybrid working model entail?

The hybrid working model at SiteMinder allows employees to work both in-office and from home.

Are there mental health and well-being initiatives available for employees?

Yes, SiteMinder provides mental health and well-being initiatives for employees.

How does SiteMinder support employee growth and development?

SiteMinder invests in personal growth by offering training opportunities for employee advancement.

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SiteMinder

The name behind the only software platform that unlocks the full revenue potential of hotels.

Technology
Industry
1001-5000
Employees
2006
Founded Year

Mission & Purpose

SiteMinder is a leading provider of cloud-based hotel distribution and booking technology, designed to help hotels and accommodation providers manage their online presence and maximise their bookings. The company offers a platform that integrates with various online travel agencies (OTAs) and booking channels, enabling hotels to efficiently manage reservations, rates, and availability. SiteMinder’s ultimate mission is to empower hotels with innovative technology that enhances their online visibility and drives revenue growth. Their purpose is to streamline the booking process, optimise hotel operations, and provide a seamless experience for both hoteliers and travellers in the increasingly competitive hospitality industry.