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Social Media Specialist

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Twilio

2mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Media & Journalism
  • Canada
    Remote
  • Quick Apply

AI generated summary

  • You must have social media management experience, excel at concise communication, think creatively, leverage data for storytelling, build community, and bring a fun approach to your work.
  • You will create engaging content, manage social channels, execute campaigns, support employee advocacy, engage the community, collaborate on initiatives, analyze performance, and test new tactics.

Requirements

  • Has experience managing brand social.
  • Expresses complex thoughts or ideas in 100 characters or less.
  • Thinks outside of the box and presents ideas clearly.
  • Uses data to tell a story and has proven success on social.
  • Enjoys building community.
  • Likes to have fun.

Responsibilities

  • In this role, you will:
  • Create compelling, on-brand content using our customers, capabilities, and culture.
  • Manage our social channels including LinkedIn, Instagram, Facebook, X, and help us launch our TikTok.
  • Execute our editorial calendar and campaigns.
  • Manage Twilio’s employee advocacy program, equipping our global and regional teams to share content.
  • Engage and build our community of technical developers, consumers, and business decision makers daily.
  • Collaborate with key company stakeholders on goals for campaigns, product releases, events, and other company-wide initiatives.
  • Contribute to Twilio’s mission of building the world’s leading customer engagement platform by showing what’s possible with it.
  • Create interesting, engaging content for our top executives.
  • Perform analysis and use data to prove our program is growing and our bets are paying off.
  • Constantly experiment and test new tactics to reach new audiences.

FAQs

Do we support remote work?

Yes, this role is fully remote and based in Ontario, British Columbia, or Alberta provinces of Canada.

What is the role of the Social Media Specialist?

The Social Media Specialist will build the Twilio community and increase brand awareness by creating compelling content, managing social channels, and engaging with audiences.

What qualifications are required for this position?

Required qualifications include experience managing brand social, the ability to express complex ideas succinctly, data storytelling skills, and a passion for community building.

Is there any travel required for this position?

Yes, approximately 5-10% travel is anticipated to help connect in-person with customers and team members.

Are there any preferred qualifications for applicants?

Desired qualifications include experience with live video, graphic design, and social management tools.

What types of content will the Social Media Specialist create?

The Specialist will create original, on-brand content using customer stories, Twilio's capabilities, and company culture.

Can applicants with non-traditional career paths apply?

Yes, Twilio values diverse experiences and encourages all qualified candidates to apply, regardless of their career paths.

How will success be measured in this role?

Success will be measured through data analysis demonstrating growth in social media programs and community engagement.

What is the company culture like at Twilio?

Twilio emphasizes a strong culture of connection, global inclusion, and encourages employees to embrace diverse ideas and fun in their work.

What benefits does Twilio offer to employees?

Twilio offers benefits such as competitive pay, generous time-off, wellness leave, healthcare, a retirement savings program, and support for community volunteering and donations.

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Twilio

Build the future of communications.

Telecommunications
Industry
5001-10,000
Employees
2008
Founded Year

Mission & Purpose

Twilio’s mission is to unlock the imagination of builders. We are the customer layer for the internet, powering the most engaging interactions companies build for their customers. We provide simple tools that solve hard problems, delivered as a developer-first cloud platform with global reach and no shenanigans pricing.