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Sports Marketing Manager, Football

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New Balance

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Sports & Fitness
  • Düsseldorf

AI generated summary

  • You need international football experience, strong commercial acumen, a local network, excellent communication skills, strategic thinking, and a passion for sports. Travel required.
  • You will manage club relationships, maximize partnership ROI, develop athlete strategies, attend events, and oversee product initiatives to enhance brand presence locally.

Requirements

  • Relevant number of years of progressive international experience working in the football industry with specialty focus on local market, general sports marketing, or major sports sponsorships in related field.
  • Existing football network within local market.
  • Commercial background is preferred.
  • Strong interpersonal and communication skills with ability to effectively manage teams internally and externally at varying levels of seniority.
  • Strong negotiation, organisational, and verbal/written presentation skills.
  • Strategic thinker, with proven analytical and problem-solving ability.
  • Self-motivated and entrepreneurial spirit with sense of urgency.
  • High level of executive presence and professionalism.
  • Passion for the sports industry and culture.
  • Ability to travel 25%+ (occasional nights/weekend required).
  • Fluent English and local market language.

Responsibilities

  • Manage the club portfolio in local market including day to day relationship and serving as the primary point of contact for the business across functions.
  • Maximize ROI of partnerships across brand and against key commercial and marketing business objectives via collaboration with global, regional, and local teams.
  • Develop, foster, and maximize relationships within sponsored clubs as well as athletes, agents, and relevant sports industry leaders in the region.
  • Work closely with global product and marketing teams on development of seasonal plans.
  • Identify additional opportunities to grow brand presence within existing partnerships.
  • Support academy athlete strategy strengthening brand’s presence across sponsored clubs, working closely with athlete sports marketing.
  • Develop athlete strategy for market including identification, signing and servicing.
  • Attend matches, photo shoots, charitable activations, and other club-related events.
  • Manage all product- related topics and seeding initiatives: from order placement and servicing to budget allocation.

FAQs

What is the job title for this position?

The job title is Sports Marketing Manager, Football.

What are the primary responsibilities of the Sports Marketing Manager, Football?

The primary responsibilities include managing club portfolios, maximizing ROI on partnerships, developing relationships with clubs and athletes, supporting athlete strategy, and managing product-related topics and seeding initiatives.

Is previous experience in the football industry required for this position?

Yes, relevant experience in the football industry, particularly with a focus on the local market, is required.

What kind of travel is expected for this role?

The role requires the ability to travel at least 25% of the time, which may include occasional nights and weekends.

Are there any language requirements for this position?

Yes, candidates must be fluent in English and the local market language.

What benefits are offered to employees in this role?

Benefits include a discretionary bonus opportunity, hybrid working, flexible hours, a pension scheme, 30 days of annual leave, sports subscriptions, wellbeing support, and more.

What is the company culture like at New Balance?

New Balance fosters a culture of diversity and inclusion, where every associate is welcomed, respected, and inspired to take bold actions.

How does New Balance support its employees’ development?

New Balance offers learning and development opportunities to help employees grow in their careers.

Is there support for volunteering opportunities at New Balance?

Yes, New Balance provides volunteering opportunities through the NB GivesBack program.

Are there opportunities for flexible work arrangements?

Yes, the company offers flexible working hours and the flexibility to work from anywhere for up to four weeks per year.

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New Balance

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

Manufacturing & Electronics
Industry
5001-10,000
Employees
1906
Founded Year

Mission & Purpose

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.