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Sr. eCommerce Marketing Specialist

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YETI

Sep 4

  • Job
    Full-time
    Senior Level
  • Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need a degree in business or marketing, 6-8 years in digital content, e-commerce platform expertise (SFCC), strong interpersonal skills, and a passion for user experience and brand affinity.
  • You will develop marketing strategies, oversee website operations, collaborate on campaigns, analyze data for insights, enhance eCommerce functionality, and optimize content performance.

Requirements

  • Bachelor’s degree in business, marketing or eCommerce or related field of study
  • 6-8 years of relevant experience in the digital content space
  • Hands-on experience with technical site content publishing required
  • High proficiency in e-commerce platforms, familiarity with site analytics tools and content management tools; Experience with SFCC
  • Ability to deliver results in evolving framework with shifting priorities and technology
  • Strong interpersonal skills and ability to develop and manage relationships with cross functional resources and outside vendors
  • An obsession with user experience, content and interaction
  • Detail oriented self-starter
  • Strong Brand affinity

Responsibilities

  • Marketing & Content
  • Assist with the development of site marketing and campaign strategies for new product launches, seasonal campaigns and
  • Take an active role in website operations, executing on strategy for new products and any other campaign activity
  • Collaborate closely with Marketing on the development of the seasonal campaign calendar
  • Bring data-driven insights to the team, in order to solve problems and spot opportunities with our product and brand experiences
  • Oversee all briefings to Marketing on specific needs of YETI.ca, with regards to product storytelling for various customer segments
  • Establish a growth-oriented digital content strategy alongside Digital Leadership for the North American markets and beyond
  • Keep up-to-date with evolving eCommerce and technology trends, explore new and effective products/enhancements that will improve site & mobile experiences to lift user traffic, engagement, and conversion
  • Operations
  • Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality, including the scoping of CMS components or bespoke interactive content
  • Develop a robust roadmap for A/B testing and onsite personalization in order improve user experience
  • Monitor on-site activity and content performance, ensuring optimized outcomes
  • Work alongside relevant external vendors

FAQs

What is the primary responsibility of the Sr. eCommerce Marketing Specialist at YETI?

The primary responsibility of the Sr. eCommerce Marketing Specialist is to deliver creative briefs to marketing and support the configuration and deployment of best-in-class customer experiences on YETI.ca, focusing on uniting content and commerce to engage consumers and drive high converting shopping experiences.

What qualifications are required for the position?

Candidates are required to have a Bachelor’s degree in business, marketing, eCommerce, or a related field, along with 6-8 years of relevant experience in the digital content space, and hands-on experience with technical site content publishing.

Is experience with specific eCommerce platforms necessary for this role?

Yes, candidates should have high proficiency in e-commerce platforms and familiarity with site analytics tools and content management tools; experience with Salesforce Commerce Cloud (SFCC) is preferred.

What kinds of campaigns will I assist in developing for YETI.ca?

You will assist with the development of site marketing and campaign strategies for new product launches, seasonal campaigns, and other promotional activities.

Will I be required to analyze data in this role?

Yes, analyzing data-driven insights to solve problems and spot opportunities with product and brand experiences is an important aspect of this position.

What is the work environment like at YETI?

YETI promotes a collaborative work environment where innovative team members work together to create meaningful solutions, fostering a culture centered around the outdoors and exceptional customer experiences.

Is there a focus on diversity and inclusion at YETI?

Yes, YETI is committed to creating a diverse, equitable, and inclusive culture, welcoming all applicants to bring their authentic selves to the workplace.

What types of skills should I have to succeed in this role?

Strong interpersonal skills, an obsession with user experience and content, detail-oriented, and being a self-starter are essential skills for success in this role.

Does YETI provide accommodation options for applicants?

Yes, if you require accommodation in order to apply for a job, you can contact YETI at accommodationrequest@yeti.com.

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YETI

Manufacturing & Electronics
Industry
1001-5000
Employees
2006
Founded Year

Mission & Purpose

YETI is a company specializing in high-performance coolers, drinkware, and outdoor gear designed for adventurers and outdoor enthusiasts. Their mission is to build durable, premium products that enhance outdoor experiences and withstand tough conditions. YETI's purpose is to support those who seek adventure and excellence, offering products that combine rugged durability with innovative design to meet the needs of active lifestyles.