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SVP, Strategy

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Critical Mass

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • London
  • Quick Apply

AI generated summary

  • You need 15+ years in digital agencies, 5+ in interagency roles, strong leadership, and storytelling skills. Experience in customer journeys, content strategy, and account growth is essential.
  • You will oversee strategy quality, partner with clients to innovate solutions, manage audience insights, collaborate on projects, and guide teams to enhance brand strategies through data.

Requirements

  • 15+ years agency-side experience (digital).
  • 5+ years’ experience working within interagency environments.
  • Excellent leadership and facilitation experience within larger teams.
  • Strong presentation and storytelling skills, particularly for distilling complex ideas into simple, intuitive takeaways.
  • Experience designing personas and customer journeys with a keen understanding of content strategy, marketing, and distribution.
  • Creativity when it comes to research approaches.
  • Experience growing accounts organically.
  • An understanding and ability to design social ecosystems.
  • A passion for digital and staying up to date on technology and trends.
  • Experience developing proposals and presentations for clients.
  • The ability to quickly learn about new disciplines and emerging technologies.
  • A commitment to teamwork, collaboration, and learning.
  • An astute attention to detail and a results-oriented state-of-mind.
  • The ability to be flexible and multi-task.

Responsibilities

  • Ensure overall quality of Strategy work across the London accounts.
  • Work in an interagency environment and deliver across all facets of Strategy.
  • Partner with our client’s CMO to deliver innovative strategic approaches to complex business problems.
  • Identify opportunities with our client’s brand that they don’t even realise they need.
  • Own the audience understanding and journey mapping, both today and as it evolves through data-informed feedback.
  • Apply that audience-first thinking to evergreen projects, innovation sprints, and global rollouts across markets.
  • Reinforce to clients the value of a strategic approach to their brand ecosystem.
  • Stay plugged into shifts in culture and our consumer, to provide thought leadership to our clients and proactively identify new opportunities for the brand to pursue.
  • Become an expert on client business sectors to identify business problems and propose solutions.
  • Collaborate with other senior-level employees to identify the right casting for each project and adequate timelines for delivery.
  • Provide excellent team management and oversight on all strategic and CX work.
  • Syntheise and communicate the results of research to clients and project teams to provide insight and perspective on the client’s strategic direction.
  • Distribute creative briefs to teams directed by strategic findings.
  • Connect measurement strategies to support ongoing and overall strategy development.

FAQs

What is the role of the SVP, Strategy at Critical Mass?

The SVP, Strategy is the strategic lead responsible for planning, coordinating, and executing our client’s brand ecosystem strategy. They ensure the quality of strategic work, guide teams through project lifecycles, and engage with senior clients to develop innovative solutions to complex business challenges.

How many years of experience are required for this position?

Candidates should have 15+ years of agency-side experience, particularly in digital spaces, along with 5+ years of experience working within interagency environments.

What key skills are necessary for the SVP, Strategy role?

Strong leadership and facilitation skills, excellent presentation and storytelling abilities, experience in designing customer journeys, creativity in research approaches, and an understanding of digital technology trends are essential.

Will the SVP, Strategy be required to work in an office?

Yes, employees are expected to work from an office a minimum of 4 days a week to foster learning, improve collaboration, and enhance employee engagement.

Is there a focus on diversity and inclusion in the hiring process?

Yes, Critical Mass is committed to fostering diversity, equity, and inclusion, with a goal of achieving at least 50% representation from underrepresented communities in the candidate pool.

What types of projects will the SVP, Strategy oversee?

The SVP, Strategy will oversee a variety of projects across brand strategy, media strategy, performance strategy, customer experience (CX), and integrated campaigns, ensuring all strategic aspects align with client objectives.

What kind of environment will the SVP, Strategy be working in?

The SVP, Strategy will be working in an interagency environment, delivering across multiple facets of strategy, collaborating with other senior-level employees and multidisciplinary teams.

How does Critical Mass support professional development?

Critical Mass is dedicated to ensuring the best training, onboarding, and overall employee experience to set new hires up for long-term success within the organization.

Will I be required to handle multiple tasks in this role?

Yes, the ability to be flexible and multi-task is essential in this position, as the SVP, Strategy will oversee diverse projects and initiatives concurrently.

How does the company ensure the safety and well-being of employees at work?

Critical Mass encourages open communication regarding any concerns employees may have about the work environment and is committed to assisting in navigating those concerns.

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Critical Mass

We design experiences for brands we love. Anywhere we go, digital is our home. Canada + The World, Since ’96.

Marketing & Advertising
Industry
1001-5000
Employees
1996
Founded Year

Mission & Purpose

Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!