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Talent Marketing Specialist - Leads Generation

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UBIQUITY

2mo ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Manila
  • Quick Apply

AI generated summary

  • You need 1+ years in digital or recruitment marketing, experience with Meta Ads, ATS knowledge is a plus, strong communication skills, data proficiency, and a results-driven mindset.
  • You will generate and manage leads through digital platforms, optimize recruitment campaigns, analyze performance metrics, and collaborate with teams to align marketing with hiring goals.

Requirements

  • 1+ years of experience in digital marketing, recruitment marketing, or lead generation, preferably within the BPO or similar high-volume hiring industries.
  • Proven experience creating and managing ads on Meta Ads (Facebook & Instagram).
  • Experience working with recruitment tools and applicant tracking systems (ATS) is a plus.
  • Strong understanding of digital marketing strategies and platforms.
  • Excellent written and verbal communication skills.
  • Ability to create compelling ad copy and visual content.
  • Proficiency in data analytics and the ability to translate data into actionable insights.
  • Experience with budget management and campaign optimization.
  • Familiarity with social media algorithms and best practices.
  • Strong attention to detail and highly organized.
  • Ability to work under pressure and meet tight deadlines.
  • Self-starter with the ability to work independently and collaboratively.
  • Results-oriented and focused on continuous improvement.

Responsibilities

  • Develop and implement online strategies to generate high-quality leads for recruitment using various online platforms, including Meta Ads (Facebook & Instagram), Google Ads, LinkedIn, and other job boards.
  • Ensure proper management of leads from digital platforms, including organizing and distributing qualified leads to recruitment teams for follow-up and interview scheduling.
  • Manage multiple recruitment campaigns across digital platforms to ensure that recruitment targets and goals are met. This includes monitoring performance metrics, adjusting strategies, and allocating budgets effectively. Continuously optimize ad campaigns through A/B testing, adjusting targeting, creative content, and copy to improve lead quality and reduce cost per acquisition (CPA).
  • Design, write, and optimize ad content for recruitment campaigns, ensuring they are compelling, targeted, and aligned with the company’s brand voice.
  • Track, analyze, and report on the performance of recruitment marketing campaigns using key metrics such as cost-per-click (CPC), click-through rates (CTR), and conversion rates. Regularly present insights to the recruitment and HR team to improve future campaigns.
  • Work closely with the Talent Acquisition and Talent Marketing teams to align marketing efforts with hiring goals and specific recruitment needs. Collaborate with creative teams for ad design and marketing collateral.
  • Stay updated with the latest trends and changes in digital marketing platforms, specifically Meta Ads, LinkedIn, Google Ads, and job board sites.

FAQs

What is the primary role of the Talent Marketing Specialist – Leads Generation?

The primary role is to manage and execute online lead generation strategies to attract potential candidates for agent hiring at Ubiquity Philippines.

What experience is required for this position?

Candidates should have 1+ years of experience in digital marketing, recruitment marketing, or lead generation, preferably within the BPO or similar high-volume hiring industries.

Which platforms should candidates be familiar with?

Candidates should have proven experience with Meta Ads (Facebook and Instagram), Google Ads, LinkedIn, and various job boards.

What are the main responsibilities of this role?

Main responsibilities include lead generation, lead management, campaign management, ad content creation, data analysis and reporting, and collaborating with the Talent Acquisition and Talent Marketing teams.

Is experience with recruitment tools and ATS necessary?

While it is a plus, experience with recruitment tools and applicant tracking systems (ATS) is not strictly necessary.

What skills are essential for this role?

Essential skills include a strong understanding of digital marketing strategies, excellent communication skills, the ability to create compelling content, proficiency in data analytics, budget management experience, and strong attention to detail.

What qualities are desirable in a candidate?

Desirable qualities include being a self-starter, results-oriented, highly organized, able to work under pressure, and focused on continuous improvement.

How does Ubiquity support diversity and inclusion?

Ubiquity is committed to creating an inclusive employee experience for all, valuing contributions from individuals of diverse backgrounds and ensuring everyone feels free to be their authentic selves.

Are there opportunities for professional growth within the company?

Yes, Ubiquity encourages continuous improvement and growth, providing an environment where employees can contribute ideas and develop their careers.

What industries does Ubiquity primarily serve?

Ubiquity provides services mainly in financial services, healthcare, and e-commerce sectors.

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UBIQUITY

Partnership. Innovation. Community.

Consulting
Industry
10,001+
Employees
2012
Founded Year

Mission & Purpose

Recognized as the #1 CX provider for disruptors and innovators across financial services, healthcare, and e-commerce, Ubiquity was founded on the belief that our clients and their customers deserve better. Headquartered in New York City with delivery locations in Europe, Asia, and the Americas, Ubiquity provides multilingual, end-to-end solutions for customer experience management, back-office operations, and business transformation.