Logo of Huzzle

Home

Matches

Explore

Manage

Team Lead/ ATL, Customer Marketing (Hospitality Cloud)

image

Cvent

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You should have a solid grasp of marketing campaign execution, manage multiple projects, excel in communication, and ideally have hospitality and SaaS experience.
  • You will enhance customer onboarding, execute data-driven campaigns, collaborate with marketing teams, analyze post-campaign results, communicate updates, and manage internal marketing resources.

Requirements

  • Strong understanding of marketing campaign design and execution (a customer-focused background will be a plus).
  • Ability to manage multiple projects simultaneously.
  • Excellent organizational and program management skills.
  • Ability to work with multiple stakeholders and under strict timelines.
  • Excellent written and verbal communicator.
  • Hospitality Industry experience and experience in a SaaS environment is a plus.

Responsibilities

  • Drive an improved customer onboarding experience by delivering progressive onboarding journeys, designing interactive onboarding assets and product learning resources, and automating reminders to complete essential action items, leading to a faster time to value.
  • Manage the program execution of customer data-driven adoption and engagement campaigns and automate the evergreen customer marketing programs for an enhanced customer experience and better process efficiency.
  • Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting.
  • In collaboration with the analytics team, own the post-campaign analysis and reporting to optimize and refine the reporting mechanism for customer marketing programs.
  • Communicate program timelines, execution, and results to all global stakeholders.
  • Manage internal wikis and marketing enablement for relevant programs.

FAQs

What is the main focus of the Team Lead/ ATL, Customer Marketing role at Cvent?

The main focus of the role is to drive an improved customer onboarding experience, manage program execution for customer data-driven adoption and engagement campaigns, and enhance the overall customer experience through effective marketing strategies.

What qualifications are necessary for this position?

Candidates should have a strong understanding of marketing campaign design and execution, excellent organizational and program management skills, and the ability to manage multiple projects simultaneously. Experience in the hospitality industry and a SaaS environment is a plus.

Will I be required to work with global stakeholders?

Yes, the role requires collaboration with global marketing stakeholders to coordinate campaign scheduling, asset creation, and communication regarding program timelines and results.

What kind of experience is preferred for applicants?

A customer-focused background along with experience in the hospitality industry and a Software as a Service (SaaS) environment is preferred for this role.

How important is communication in this role?

Excellent written and verbal communication skills are crucial for this role, as you will need to communicate program timelines, execution, and results to all global stakeholders.

What tools or resources will I manage in this position?

You will manage internal wikis and marketing enablement resources relevant to customer marketing programs.

Is there an opportunity for career growth within this role?

Yes, Cvent fosters a culture of intrapreneurship, encouraging employees to think and act like entrepreneurs, which can lead to various career growth opportunities within the company.

What is the company's culture like?

Cvent's culture emphasizes fostering intrapreneurship, celebrating diverse perspectives, and building shared connections among employees and clients.

image

Cvent

Deliver innovative technology to transform the meetings & events industry and power the human connection.

Technology
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

Cvent is a company that specialises in event management and planning software solutions. Their offerings encompass a suite of tools designed to streamline and enhance various aspects of event planning, including registration, venue selection, marketing, and attendee engagement. Cvent's overarching goal is to be a leading provider of technology solutions that empower organisations to plan and execute successful events more efficiently. Their focus is on leveraging technology to simplify and optimise the entire event lifecycle. Through their software, Cvent aims to provide event professionals with the tools they need to create engaging and seamless experiences for attendees while maximising the impact and success of each event.