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Teamlead - Digital Marketing Manager (m/w/d), Frankfurt am Main

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American Express

8d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Frankfurt

AI generated summary

  • You need a relevant degree, 5+ years in digital sales marketing, 3-5 years in leadership, proven success in funnel optimization, strong analytical and communication skills, and negotiation proficiency.
  • You will plan and manage campaigns, optimize funnels, oversee budgets, enhance customer experience, ensure KPI tracking, align with teams, and lead acquisition projects and staff.

Requirements

  • Abschluss eines betriebswirtschaftlichen Studiums (Uni/FH/MBA) oder eine abgeschlossene Berufsausbildung und mindestens 5 Jahre Berufserfahrung im Bereich Digital Sales Marketing oder vergleichbarer Position
  • 3-5 Jahre Erfahrung als Führungskraft
  • Nachweisbare Erfolge in der Optimierung von Funnel und Customer Experience Projekten
  • Hohes Analysefähigkeit, Planungsstärke und Projektmanagementfähigkeit zur Erstellung von Acquisitionstrategien mit den verschiedenen Steakholdern
  • Exzellente Verhandlungs- und Präsentationsfähigkeiten
  • Nachweisbare Erfolge in der Erreichung und Überfüllung von Zielvorgaben
  • Gutes Verständnis für ökonomische Zusammenhänge
  • Hohe Affinität und Erfahrung an digitalen Trends und die Fähigkeit, sich stetig weiterzuentwickeln
  • Hohe Eigenmotivation, Dynamik, Teamgeist, professionelles Auftreten, Belastbarkeit gepaart mit einer Hands-on-Mentalität
  • Verständnis für andere Kulturen, Mentalitäten und Umgangsformen
  • Verhandlungssicheres Englisch/Deutsch in Wort und Schrift
  • Fähigkeit Mitarbeiter:innen zu führen und weiterzuentwickeln

Responsibilities

  • Ergebnisorientierte Kampagnenplanung und -management unter Berücksichtigung der Acquisitionkosten für die Payback American Express Karte in enger Abstimmung mit dem Payback Team
  • Weiterentwicklung, Performance-Management und Ergebnisverantwortung für unseren Content-Kanal Amexcited und allem weiteren Cobrand Consumer Cards in Deutschland
  • Eigenverantwortliche Planung der Budgets und Kartenziele unter Berücksichtigung der Produktprofitabilität
  • Funnel Optimierung hinsichtlich der Verbesserung von Conversion Rates im Customer Application Cycle und Implementierung der Learnings
  • Weiterentwicklung der End-to End-Customer Experience im digitalen Acquisitionfunnel und der Antragsstrecke
  • Sicherstellung der Messbarkeit und Erfolgskontrolle anhand der KPIs
  • Alignement mit sämtlichen lokalen und internationalen Schnittstellen wie Compliance, New Accounts sowie Service- und Tech-Teams bei der Implementierung
  • Steuerung von Acquisition-Projekten in enger Abstimmung mit allen relevanten Abteilungen
  • Kommunikation und Steuerung von externen Agenturen und Dienstleistern
  • Führung der Kolleg:innen des Cobrand Acquisition & Acquisition Acceleration Teams

FAQs

What is the location for the Teamlead - Digital Marketing Manager position?

The position is based in Frankfurt am Main.

What are the main responsibilities of the Teamlead - Digital Marketing Manager?

The main responsibilities include result-oriented campaign planning and management, further development and performance management of the content channel AmexCited, budget planning, funnel optimization, and leading the Cobrand Acquisition & Acquisition Acceleration Team.

What qualifications are required for this position?

A business degree (University/College/MBA) or a completed vocational training along with at least 5 years of professional experience in Digital Sales Marketing or a comparable position, as well as 3-5 years of leadership experience, are required.

Is experience in funnel and customer experience projects necessary?

Yes, demonstrable success in optimizing funnel and customer experience projects is required for this position.

What skills are emphasized for candidates applying for this role?

Candidates should possess strong analytical skills, planning and project management abilities, excellent negotiation and presentation skills, and a good understanding of economic contexts.

Is knowledge of digital trends important for this position?

Yes, having a high affinity for digital trends and the ability to continuously develop in this area is essential.

Are language skills relevant for the Teamlead - Digital Marketing Manager role?

Yes, candidates must have negotiation-level proficiency in both English and German, both written and spoken.

What kind of support does American Express provide for its employees?

American Express provides a comprehensive range of employee benefits including competitive base salary, bonus incentives, financial wellness support, flexible work arrangements, health and wellness activities, and career development opportunities.

How does the hybrid work model at American Express operate?

The hybrid work model allows employees to work either on-site, in a hybrid format, or completely virtually, depending on their role and business needs.

What kind of professional development opportunities are available for employees?

Employees have access to various career development and training opportunities to support their professional growth.

Is the employment offer subject to any conditions?

Yes, the employment offer is contingent upon successfully passing a background check in accordance with applicable laws and regulations.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.