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Thought Leadership Content Manager

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • London
  • Quick Apply

AI generated summary

  • You need a BA or equivalent, 5+ years of relevant experience, 6+ years in financial writing, strong communication, project management skills, and expertise in integrated thought leadership.
  • You will create, edit, and distribute tailored content, design strategies with marketing, support a content calendar, ensure brand consistency, analyze competitors, and collaborate with teams.

Requirements

  • * BA or Equivalent
  • * 5+ years relevant experience
  • * 6+ years of writing and content development experience in the financial industry (knowledge of asset servicing specifically is a plus)
  • * Bachelor’s degree or equivalent work experience
  • * Exceptional writer, editor, communicator with experience in managing multi-faceted media and video projects
  • * Experience and ideas about integrated thought leadership, creating compelling messages for different target market segments
  • * Must be able to manage multiple complex deliverables with little oversight

Responsibilities

  • Write, edit and produce content and insights tailored for specific audiences that effectively differentiates BBH across our key sales campaigns.
  • Work with Marketing Managers to design content programs and determine the best format and distribution method for each to ensure it captures mindshare of target market (print, video, social, media, etc).
  • Support the development of a robust and flexible content calendar that aligns with key sales campaigns across the enterprise verticals.
  • Ensure all content is on-brand and optimized for search and user experience across a variety of multimedia and print channels.
  • Ensure consistent global experience and implement appropriate localization/translation strategies.
  • Support a global thought leadership strategy for the Investor Services business. Strategy should be inclusive of content ideas, creation, execution, distribution. Determine which methods work best for the brand and why.
  • Maintain and enhance standards, systems, and best practices (both human and technological) for content creation, compliance, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies.
  • Leverage market data to develop content themes/topics and a plan to develop the assets that supports a point of view and engages clients and other stakeholders.
  • Advance new ways to engage with industry constituents, whether that is through new content mediums, distribution strategies, or events.
  • Conduct competitive analysis to keep abreast of the editorial developments and output of our peers.
  • Working with outside vendors and BBH Creative teams, help script, and produce video content in accordance with TL strategy for major campaigns.
  • Curate PR related and other video assets which relate to TL campaigns and integrate into TL distribution plan.
  • Work directly with junior team members on content development initiatives.
  • Organize projects with freelancers, including setting the assignment, overseeing.

FAQs

What is the main responsibility of the Thought Leadership Content Manager at BBH?

The main responsibility is to drive Inserv's global thought leadership strategy and execution, which includes content creation, collaboration with various business areas, and managing a prioritized editorial calendar.

What kind of content will the Thought Leadership Content Manager be producing?

The Thought Leadership Content Manager will write and edit articles, blog posts, videos, and podcasts tailored for specific audiences to differentiate BBH across key sales campaigns.

Is prior experience in the financial services industry required for this role?

Yes, a minimum of 6+ years of writing and content development experience in the financial industry is required, with specific knowledge of asset servicing considered a plus.

Will I be working alone in this role?

No, this position requires collaboration with global Marketing Managers, InServ business leaders, product leads, and subject matter experts across the organization.

What educational background is required for this position?

A Bachelor’s degree or equivalent work experience is required for the Thought Leadership Content Manager position.

What skills are necessary to succeed in this role?

Successful candidates should have exceptional writing, editing, and communication skills, experience in managing multi-faceted media and video projects, and the ability to create compelling messages for different target market segments.

How does BBH define its company culture?

BBH promotes a collaborative environment focused on inclusion, valuing each employee’s unique perspective, and encouraging personal and professional growth.

Is there an opportunity to manage a team in this role?

Yes, the Thought Leadership Content Manager will work directly with junior team members on content development initiatives and will organize projects with freelancers.

What support will be provided for video production?

The Thought Leadership Content Manager will collaborate with outside vendors and BBH Creative teams to help script and produce video content that aligns with the thought leadership strategy for major campaigns.

Are there any volunteer opportunities available at BBH?

Yes, BBH offers volunteer opportunities through the BBH Cares program, allowing employees to give back to their community and help transform the lives of others.

Finance
Industry
5001-10,000
Employees
1818
Founded Year

Mission & Purpose

Brown Brothers Harriman (BBH) is a privately-held financial institution that has been a thought leader and solutions provider for over 200 years. We serve the most sophisticated individuals and institutions with expertise in Private Banking, Investment Management and Investor Services. Our 5,000 employees operate from 17 locations throughout North America, Europe and Asia.