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Trade Marketing Executive

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Royal Caribbean Group

2mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You should be organized, proactive, and creative; possess digital skills (HTML, social media, Google Analytics); have strong interpersonal abilities; and ideally speak Portuguese.
  • You will manage trade communications, support campaigns, develop newsletters, analyze performance, and collaborate with sales and agencies to enhance marketing strategies in EMEA.

Requirements

  • This individual should be university educated in a relevant subject or have equivalent experience in marketing. The below skills are essential -
  • Highly organized and capable of juggling many tasks at once
  • Highly motivated and ‘can do’ attitude
  • Proactive and enthusiastic
  • Team player
  • Creativity with an eye for design
  • Knowledge of Adobe Suite would be considered a plus
  • Calm under pressure
  • Flexible in working hours and travel
  • Ability to understand and support cultural sensitivities in EMEA markets
  • Strong interpersonal skills and confidence with dealing with internal and external partners
  • Excellent attention to detail and accuracy
  • Additional languages a plus (ideally Portuguese)
  • Digital skills are also of utmost importance to success in this role including:
  • HTML & Email Building Capacity
  • Social Media Skills
  • Google Analytics
  • Hubspot and CRM experience
  • Website CMS experience

Responsibilities

  • Working closely with the Trade Marketing Manager, non-Managed Markets to develop trade marketing strategy for non-managed markets, in line with overall brand marketing strategy for Royal Caribbean International
  • Day to day contact with the sales team to supply all communications for their accounts as required including press, emails, point of sale, and any bespoke flyers/communications.
  • Work closely with the sales team to ensure that central assets and collateral are being utilized by the trade partners, and are implemented as per the brand guidelines.
  • Support the Trade Marketing Manager and EMEA Sales team to implement and execute bespoke campaigns and marketing support for key accounts via online channels.
  • To be a day-to-day contact for all relevant agencies: i.e. creative agency, Trade Fulfilment, distribution house. Attend weekly all agency status calls and keep up to date with consumer marketing plans and activities that we can leverage and communicate to the Trade.
  • Keep up to date with the competition activities in key markets and prepare monthly reports with keys initiatives and promotions.
  • Support Planning & activation of new deployment announcements/GTM updates/toolkits.
  • Develop and send out the EMEA weekly newsletter “Royal News of the Seas”.
  • Write briefs as required for Supplier Tasks to ensure accountability & timelines are provided/delivered.
  • Manage translations with external vendors, and with the EMEA markets to ensure adapted collateral are delivered at highest standards.
  • Support on the development and delivery of intensification campaigns in key markets.
  • Support on developing artworks, banners and branded merchandise for key markets and events.
  • Ownership of the end-to-end delivery of the weekly flash sales and monthly campaigns including writing T&Cs, briefing creative and delivering to trade partners through all touchpoints and channels.
  • Own Weekly Trade Comms Plan (Social, HTML) considering business focus and needs, sharing across EMEA.
  • Developing, monitoring and adjusting email marketing strategy for EMEA markets with the goal of increasing trade partner engagement and creative delivery of key messages.
  • Build and deployment of Focus, Product, Deployment & Personalised Trade Comms.
  • Weekly reporting and analysis of email performance.
  • Copywriting responsibilities across HTML & Social.
  • Trade Database, general housekeeping, performance & development plan for segmentation.
  • Developing, monitoring and adjusting trade social media strategy.
  • Create weekly industry leading and innovative social media content communicating brand USPs and destination to share with the EMEA markets.
  • Working closely with creative agency to bring all content, including video content, to life.
  • Regular reporting and analysis of social performance, adjusting processes accordingly to respond to report findings and EMEA markets’ feedback.
  • EMEA International Representatives
  • EMEA Sales Team
  • Commercial Team
  • PR Team
  • Sales Admin Team
  • Events Team
  • Go-To-Market Team
  • Marketing Team in Miami

FAQs

What is the role of a Trade Marketing Executive at Royal Caribbean Group?

The Trade Marketing Executive works closely with the Trade Marketing Manager to develop and execute trade marketing strategies, manage communications with sales teams, oversee marketing campaigns, and analyze performance across various channels.

What qualifications are needed for this position?

The ideal candidate should have a university education in a relevant subject or equivalent marketing experience, along with strong organizational skills, creativity, digital skills, and the ability to work under pressure.

Are there opportunities for career development at Royal Caribbean Group?

Yes, Royal Caribbean Group is committed to employee development, offering opportunities to learn from experienced professionals and encouraging staff to take on new challenges to aid progression.

Is familiarity with Adobe Suite a requirement for this role?

Knowledge of Adobe Suite is considered a plus, although it is not strictly a requirement.

What are some digital skills necessary for this role?

Essential digital skills include HTML and email building, social media skills, Google Analytics expertise, and experience with Hubspot and CRM systems.

Will I need to interact with external partners in this role?

Yes, the Trade Marketing Executive will have strong interpersonal skills and will be confident dealing with both internal and external partners.

Does this role require travel?

Yes, flexibility in working hours and travel may be necessary for the Trade Marketing Executive position.

What benefits does Royal Caribbean Group offer?

The company offers a competitive compensation package, private healthcare, pension, life assurance, a cruise request program, and friends & family cruise discounts, among other benefits.

How does the application process work?

During the application process, our recruiters will provide guidance and details to answer any additional questions applicants may have.

What is the company’s stance on diversity and inclusion?

Royal Caribbean Group ensures equal employment and promotion opportunities without discrimination or harassment based on protected characteristics, and they prohibit and will not tolerate discrimination or harassment in the workplace.

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Royal Caribbean Group

Journey with us.

Travel & Leisure
Industry
10,001+
Employees

Mission & Purpose

At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us! Our culture: 

What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity. Our brands: 

Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet of 60 ships traveling to more than 800 destinations worldwide. Our promise: 

We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do.