FAQs
What is the primary responsibility of the Vice President of Digital Marketing?
The primary responsibility of the Vice President of Digital Marketing is to lead the digital marketing and media strategy, ensuring alignment with business goals to drive customer engagement and brand loyalty.
Which department does the Vice President of Digital Marketing belong to?
The Vice President of Digital Marketing belongs to the Digital Marketing department.
Who does the Vice President of Digital Marketing report to?
The Vice President of Digital Marketing reports to the Chief Digital Marketing Officer.
What are the key focus areas for the role?
The key focus areas for this role include CRM, Paid, Owned, and Influencer Marketing, as well as managing the Digital Marketing budget and setting departmental goals and KPIs.
What experience is required for this position?
A minimum of 5+ years of experience in Digital Marketing/Media and previous senior management experience are required for this position.
Is experience in any specific industry preferred for this role?
Yes, experience supporting a global brand or working in the professional beauty industry is preferred.
What skills are important for the Vice President of Digital Marketing?
Important skills include powerful presentation and storytelling abilities, in-depth knowledge of digital marketing channels, relationship-building capabilities, strong business acumen, and proficiency with digital technologies, marketing automation tools, and CRM platforms.
Will the Vice President of Digital Marketing need to travel for this role?
Yes, the Vice President of Digital Marketing will need to travel up to 25% as needed.
What type of team will the Vice President be expected to build and manage?
The Vice President is expected to build and shape a diverse, highly effective team across the areas of CRM, Social, and Media.
How important is data in this role?
Data is very important in this role, as the Vice President will be required to develop analytics and metrics to measure and manage digital campaign performance and customer engagement to make informed, data-driven decisions.