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Vice President, Digital Marketing

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L'Oréal

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Saint Petersburg

AI generated summary

  • You need 5+ years in digital marketing, senior management experience, strong presentation skills, and familiarity with CRM and ad tech. Proven budgeting skills and ability to travel up to 25% are essential.
  • You will develop and implement digital marketing strategies, enhance customer experience, drive traffic and acquisition, manage P&L, and lead a diverse team while analyzing performance metrics.

Requirements

  • 5+ years of experience working in Digital Marketing/Media preferred.
  • Previous Sr management experience required.
  • Powerful and effective presentation and storytelling to translate the big picture into actionable plans.
  • Experience supporting global brand or working in the professional beauty industry preferred.
  • In-depth knowledge and experience with digital technology, user trends, content development, and digital marketing
  • Familiarity with marketing automation tools/CRM/Ad tech platforms (e.g. DSPs, DMPs, etc.)
  • In-depth knowledge of digital marketing channels (e.g. social media, search, display, programmatic)
  • Demonstrated skill and comfort in building relationships with executive, key stakeholders, and external partners.
  • Strong business acumen with proven experience in budgeting and P&L management, as well as achieving results in defined timeframes.
  • Ability to travel up to 25% as needed.

Responsibilities

  • Through an understanding of customer segmentation, behavior, and analytics, this role will develop and implement a digital marketing and retail media strategy.
  • Collaborate with agency partners and key stakeholders to review, prioritize, and make recommendations to enhance digital customer experience that will drive efficiencies, streamline processes, and create solutions for customer pain points.
  • Drive customer acquisition and demand, traffic to company stores, website, mobile app, social pages, and event attendance.
  • Develop retail media network strategy that aligns to business objectives.
  • Partner closely with Operational Marketing and Creative teams to ensure brand alignment and consistency across digital customer touchpoints.
  • Monitor customer, market, and competitor activity and provide feedback and recommendations to elevate digital strategies.
  • Manage the Digital Marketing P&L/budget as well as goal/KPI setting.
  • Develop analytics, metrics, and processes to measure and manage digital campaign performance and digital customer engagement, providing data-driven, informed decisions.
  • Build and shape a diverse, highly effective team across métiers of CRM, Social and Media
  • Use critical thinking to troubleshoot issues with the team and provide innovative solutions to problems.

FAQs

What is the primary responsibility of the Vice President of Digital Marketing?

The primary responsibility of the Vice President of Digital Marketing is to lead the digital marketing and media strategy, ensuring alignment with business goals to drive customer engagement and brand loyalty.

Which department does the Vice President of Digital Marketing belong to?

The Vice President of Digital Marketing belongs to the Digital Marketing department.

Who does the Vice President of Digital Marketing report to?

The Vice President of Digital Marketing reports to the Chief Digital Marketing Officer.

What are the key focus areas for the role?

The key focus areas for this role include CRM, Paid, Owned, and Influencer Marketing, as well as managing the Digital Marketing budget and setting departmental goals and KPIs.

What experience is required for this position?

A minimum of 5+ years of experience in Digital Marketing/Media and previous senior management experience are required for this position.

Is experience in any specific industry preferred for this role?

Yes, experience supporting a global brand or working in the professional beauty industry is preferred.

What skills are important for the Vice President of Digital Marketing?

Important skills include powerful presentation and storytelling abilities, in-depth knowledge of digital marketing channels, relationship-building capabilities, strong business acumen, and proficiency with digital technologies, marketing automation tools, and CRM platforms.

Will the Vice President of Digital Marketing need to travel for this role?

Yes, the Vice President of Digital Marketing will need to travel up to 25% as needed.

What type of team will the Vice President be expected to build and manage?

The Vice President is expected to build and shape a diverse, highly effective team across the areas of CRM, Social, and Media.

How important is data in this role?

Data is very important in this role, as the Vice President will be required to develop analytics and metrics to measure and manage digital campaign performance and customer engagement to make informed, data-driven decisions.

L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.